Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Internet Marketing 101 for Your Business

By Seafoam Media
Industry Insights

ChairIf you find that the internet marketing goals for your business are already off track this year then you are not alone. It’s hard to break through the noise and have your business stand out among the crowd with great web traffic. However, it is possible to succeed and it begins with this primer on internet marketing 101 for your business.
Understand Your Brand
Business 2 Community contributor Amy Neeley believes that the first thing you have to do is understand your brand. She writes, “Before your company name appears in any kind of online marketing (or in traditional advertising, for that matter), you should have a solid knowledge of your company’s brand.” Try to determine the personality of your brand. Once you understand your business’ brand then you can translate that to your websites. Provide insight into your brand by writing about your company’s history and giving an in depth look into the culture of your business.
Mobile Website
Creating a mobile website will also help your business tremendously with internet marketing because it allows customers to reach you on the go. If you are a local business, a recent survey in the Wall Street Journal states that 76 percent of mobile users use their smartphone to access information about a local store they want to visit. This means that potential customers are searching for your site on the go and the best way to reach them is through a mobile website that is optimized to their smartphones. Mobile websites make your content easier to read and can also provide clink-to-call links for potential sales.
Email Marketing
Email marketing is often overlooked but can greatly improve sales if done correctly. Using smart tactics to prevent your email from going straight to spam and writing eye-catching subject headers are a sure fire way to get your business noticed with email marketing. And if you correctly identify your target audience and write personal emails that not only go for the sale but inform, then your business is well on its way to making a splash this year.
Social Media
Social media is the final piece of the internet marketing puzzle. Don’t spread yourself too thin by dumping content on different social medial outlets but rather try to master one aspect of the big outlets out there. Get the most out of Facebook by connecting with customers and using #hashtags to corner the conversation. Find the perfect balance of commerce and conversation on Twitter with a call and response system, or excel at Google+ by using Google hangout to your advantage. Whichever social media outlet you decide to use, just make sure you fully utilize its potential.

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