Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

3 Tips to Help Your Business Get The Most Out of Facebook in 2014

By Seafoam Media
Industry Insights
Facebook SmallBusinessAlthough primarily used as a tool to keep in touch with friends and loved ones, Facebook has proven to be a heavy hitter among advertisers. Taking the number 2 spot behind Google for selling ads in the U.S., Facebook can be a potential gold mine for your business but only if you know how to use it properly. So here are 3 tips to help your business get the most out of Facebook in 2014.
Connecting with Customers
First and foremost, Facebook was designed as a way to connect with the people and things that we love. This means that your Facebook account should be seen as a “two-way street” between you and your customers. Connecting is the key. Don’t just post random ads but start a conversation. Let your customers know your story by posting pictures and providing information that gives insight into the inner-workings of your business. Connect with those who love your company by investing in your Facebook page and watch your investment return twofold.

Marketing by Targeting
Kelly Cooper, Marketing Manager at ShopIgniter, explains that Facebook allows companies to advertise in three different ways: Precise Interest, Facebook Categories and Partner Categories. Precise Interest allows companies to target groups of audiences by specific terms on their timeline. Facebook Categories display ads to people who have shared specific terms on their timeline that relate to a more general interest. For example, targeting a group using precise interest marketing could reach people looking for insurance in St. Louis, whereas Facebook categories could target all people looking for life insurance.  Partner Categories use third party data taken from Facebook activity to figure out purchase behaviors and display the ads on a person’s timeline. No matter which method you choose, the main goal is to reach those who wouldn’t normally find your business.

Don’t Forget to #Hashtag
Although most people think hashtags are only for Twitter and Tumblr, Facebook actually started using the system this summer. This means that your company can always be in the conversation by properly using hashtags on certain posts. Hashtags work by grouping terms under the same umbrella into a single stream dashboard post.  Follow the trends to see what people are talking about and confidently insert yourself into the conversation if the hashtag fits within your company’s framework.

Follow these steps and you will get the most out of Facebook in the new year.
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Internet Marketing Tips for 2014