What We Do
We make marketing delightfully uncomplicated so that our partners gain improved clarity, direction, and peace of mind.
But, in a nutshell?
Web Design & Development, SEO, PPC Advertising, Social Media, Email Marketing, Conversion Rate Optimization, Content Creation, Marketing Consulting
SEO comes in a variety of forms, and we like to think we’re pretty darn great at all of them. Working in monthly sprints, we use technical SEO, keyword research, Local SEO, link-building, and a variety of other tactics to move the needle for your most valuable keywords. In combination with conversion rate optimization, SEO can be a powerful tool for driving quality leads your way.
Ah, social media. Whether you consider yourself an Instagram fiend or you’re lost when it comes to managing your brand’s Facebook account, our team are experts at building and engaging your customer base in an authentic way. Combined with the power of meaningful analytics, we use social media to put your brand in front of the right people.
Web Design & Development
Website design and development are at the core of our offering. Your site is the home base of your digital marketing. With the right strategy, it acts as the funnel for potential customers to go from “just looking” to “I’m ready to buy.” Your website will be designed with the user’s ideal path to purchase at the core of our strategy. Responsive, mobile-friendly, and search engine optimized.
PPC / Google Ads
Pay Per Click (PPC) advertising is a great way, when built and managed effectively, to drive some serious traffic your way. At the root of all of our efforts are Cost Per Acquisition, Conversion Rate, and Lead Quality. There are no shortcuts here, just hard work and decades of combined experience in online advertising.
Great content is at the root of any solid marketing strategy. And content isn’t just words–photography and video help propel writing even further. For us, it drives quality ads, organic traffic, and site-wide engagement from your users. Our in-house writers and brand engagement specialists finely craft website copy, articles, photos, videos, and social media posts day in and day out.
Analytics & Reporting
Unlike most traditional media, digital marketing gives us the tools to make objective decisions based on real data. Every month, our team scours data from Google Analytics, heat maps, engagement reports, and A/B tests to ensure that our next steps are guided by smart reasoning. Your marketing dashboard will show you exactly how each metric plays into achieving your company’s goals.
What good is a 150% increase in traffic if users aren’t converting into paying customers? (We’ll assume you just shouted “None, darnit!”) Agreed. Conversion Rate Optimization (CRO) is the lifeline of effective marketing. We use analytics and usability best practices to continuously optimize your site for higher conversion rates.
Email marketing is one of the most effective strategies for engaging with both potential and current/repeat customers. We use marketing automation and well-timed campaigns to help bolster customer loyalty and brand awareness. A perfectly designed email is like icing on the cake when done in combination with first-rate CRO and traffic generation.
Marketing Consultancy + Agency
Marketing Dashboard, Monthly Meetings & Goal Analysis, Raw & Visual Reporting, Advanced Analytics, Full Consulting, Strategy and Execution.
One definition of agency is “action.” But action without strategy can get you nowhere fast. With our Marketing Consultancy + Agency program, Seafoam will work closely with your leadership team to build meaningful marketing objectives and metrics. Then we’ll take action, executing on everything from SEO to PPC to social media.
This program is best for companies who need marketing strategy, but also a team who can implement technical SEO, optimize ad campaigns, write content, and build community engagement around your brand.
Marketing Dashboard, Monthly Meetings & Goal Analysis, Raw & Visual Reporting, Advanced Analytics, Consulting & Strategy
Do you find yourself thinking, We’re doing so much marketing, but I’m just not sure we’re seeing a solid ROI?. Our marketing consulting programs address this exact sentiment.
If you have the team and skillset internally at your company, we’ll provide the focus, strategy, and direction to propel you toward your goals.
Web Design & Development
We’ll guide you, from start to finish, through the website building process.
A good website is like the sturdy foundation for a new home. A well-built site provides the platform for all of your internet marketing endeavors in the future. When your site is built with speed, clarity, and intelligence, it can become the core of your marketing and communications efforts. Your website can stop being a necessary hassle and start being a real driver of new business.
With a clear focus on who your target demographics are, your site should be designed with end goals in mind. A good Call to Action guides a visitor down your preferred path-to-purchase. A solid and well-designed website gives you everything you need to produce a smooth sales funnel, from your customers finding you all the way down to making the sale.
Website Maintenance & Management
Secure SSL Hosting, Daily Backups, WordPress Maintenance & Updates, Website Content Management
Your website is a living, breathing marketing machine. Website Maintenance ensures that you’re getting the most from your site. To keep your site as secure and quick as possible, we always recommend a regular maintenance plan. When you’re on a maintenance plan with us, we schedule manual testing and updates of all of their website software (to maintain high security). In addition, we also take care of updating the website with new content your company has so that everything stays up to date and cohesive.