Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

What We Do

We make marketing delightfully uncomplicated so that our partners gain improved clarity, direction, and peace of mind.

 

But, in a nutshell?

Web Design & Development, SEO, PPC Advertising, Social Media, Email Marketing, Conversion Rate Optimization, Content Creation, Marketing Consulting

Our Internet Marketing Services Don’t Exist in a Vacuum

We’re firm believers in integrated digital marketing–holistic rather than isolated efforts to drive your brand forward.

We’re not a buffet, so you won’t see any a la carte options at Seafoam. We are a marketing consultancy + agency, which means when we become a part of your team, you get our collective experience, knowledge, and toolbox.

SEO Services

Working in monthly sprints, we use technical SEO, keyword research, Local SEO, link-building, and a variety of other tactics to move the needle for your most valuable keywords. In combination with conversion rate optimization, SEO can be a powerful tool for driving quality leads your way.

 

Social Media

Our team knows social media channels inside and out, and we’re experts at building and engaging your customer base in an authentic way. Combined with the power of meaningful analytics, we use social media to put your brand in front of the right people, on the right channels, at the right time. 

Web Design & Development

Web design and development are the heart of what we do at Seafoam. With the right strategy–and with the customer’s journey as our main focus–we design your site to get potential customers from “just looking” to “ready to buy.” We design every site we build to be responsive, mobile-friendly, and search engine optimized.

PPC / Google Ads

When managed effectively, Pay Per Click (PPC) advertising is a great way to drive some serious traffic to your site. At the root of all of our efforts are Cost Per Acquisition, Conversion Rate, and Lead Quality. There are no shortcuts here, just hard work and decades of combined experience in online advertising.

Content Creation

Great content is the foundation of any solid marketing strategy. And content isn’t just words; video and photography play a major role in a well-rounded strategy. Our in-house writers and brand engagement specialists finely craft website copy, articles, photos, videos, and social media posts to boost engagement and help users connect with your brand.

Analytics & Reporting

Unlike most traditional media, digital marketing gives us the tools to make objective decisions based on real-time data. Every month, our team scours information from Google Analytics, heat maps, engagement reports, and A/B tests to ensure that our next steps are guided by smart reasoning. Your marketing dashboard will show you exactly how each metric plays into achieving your company’s goals.

Conversion Rate

What good is a 150% increase in traffic if users aren’t converting into paying customers? At Seafoam, we understand that conversion rates are where the rubber meets the road. Our team uses analytics and usability best practices to continuously optimize your site for higher conversion rates.

Email Marketing

Email marketing is one of the most effective strategies for engaging with both potential and current customers. We use marketing automation and well-timed campaigns to help bolster customer loyalty and brand awareness. A perfectly designed email is like icing on the cake when done in combination with first-rate CRO and traffic generation.

Marketing Consultancy + Agency

Marketing Dashboard, Monthly Meetings & Goal Analysis, Raw & Visual Reporting, Advanced Analytics, Full Consulting, Strategy and Execution.

One definition of agency is “action.” But action without strategy can get you nowhere fast. With our Marketing Consultancy + Agency program, Seafoam will work closely with your leadership team to build meaningful marketing objectives and metrics. Then we’ll take action, executing on everything from SEO to PPC to social media.

This program is best for companies who need marketing strategy, but also a team who can implement technical SEO, optimize ad campaigns, write content, and build community engagement around your brand.

Marketing Consulting

Marketing Dashboard, Monthly Meetings & Goal Analysis, Raw & Visual Reporting, Advanced Analytics, Consulting & Strategy

Do you find yourself thinking, We’re doing so much marketing, but I’m just not sure we’re seeing a solid ROI? Our marketing consulting programs address this precise problem.

If you have the team and skillset internally at your company, we’ll provide the focus, strategy, and direction to propel you toward your goals.

WANT TO SEE IF SEAFOAM IS THE RIGHT FIT?

Let’s make it happen. Get in touch with our Client Development Manager, Courtney Egner, at (618) 954-9925‬ or shoot us a note to setup a Discovery Session.

Web Design & Development

We’ll guide you, from start to finish, through the website building process.

A good website is like the sturdy foundation for a new home; it provides the platform for all of your internet marketing endeavors in the future. When your site is built with speed, clarity, and intelligence, it can become the core of your marketing and communication efforts. Your website can stop being a necessary hassle and start being a real driver of new business.

With a clear focus on who your target demographics are, your site should be designed with end goals in mind. A good Call to Action guides a visitor down your preferred path-to-purchase. From attracting new visitors to making the sale, a well-designed website gives you everything you need to optimize your sales funnel.

Website Maintenance & Management

Secure SSL Hosting, Daily Backups, WordPress Maintenance & Updates, Website Content Management

Your website is a living, breathing marketing machine. Website Maintenance ensures that you’re getting the most from your site. To keep your site as secure and quick as possible, we always recommend a regular maintenance plan. When you’re on a maintenance plan with us, we schedule manual testing and updates of all website software to maintain a high level of security. In addition, we take care of updating the website with new content your company has so that everything stays up to date and cohesive.

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

marketing consultancy and agency