Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst


I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.


I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.


I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.


Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website,, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.


I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager


I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 


To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.


I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)


I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.


I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst


I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.


To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.


The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.


I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!


I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.


I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

What We Do

We make marketing delightfully uncomplicated so that our partners gain improved clarity, direction, and peace of mind.


But, in a nutshell?

Web Design & Development, SEO, PPC Advertising, Social Media, Email Marketing, Conversion Rate Optimization, Content Creation, Marketing Consulting

Our Internet Marketing Services Don’t Exist in a Vacuum

First things first, we’re firm believers in integrated digital marketing–holistic rather than isolated efforts to drive your brand forward.

We’re not a buffet, so you won’t see any a la carte options at Seafoam. We are a marketing consultancy + agency, which means when we become a part of your team, you get our collective experience, knowledge, and toolbox.

SEO Services

SEO comes in a variety of forms, and we like to think we’re pretty darn great at all of them. Working in monthly sprints, we use technical SEO, keyword research, Local SEO, link-building, and a variety of other tactics to move the needle for your most valuable keywords. In combination with conversion rate optimization, SEO can be a powerful tool for driving quality leads your way.

Social Media

Ah, social media. Whether you consider yourself an Instagram fiend or you’re lost when it comes to managing your brand’s Facebook account, our team are experts at building and engaging your customer base in an authentic way. Combined with the power of meaningful analytics, we use social media to put your brand in front of the right people.

Web Design & Development

Website design and development are at the core of our offering. Your site is the home base of your digital marketing. With the right strategy, it acts as the funnel for potential customers to go from “just looking” to “I’m ready to buy.” Your website will be designed with the user’s ideal path to purchase at the core of our strategy. Responsive, mobile-friendly, and search engine optimized.

PPC / Google Ads

Pay Per Click (PPC) advertising is a great way, when built and managed effectively, to drive some serious traffic your way. At the root of all of our efforts are Cost Per Acquisition, Conversion Rate, and Lead Quality. There are no shortcuts here, just hard work and decades of combined experience in online advertising.

Content Creation

Great content is at the root of any solid marketing strategy. And content isn’t just words–photography and video help propel writing even further. For us, it drives quality ads, organic traffic, and site-wide engagement from your users. Our in-house writers and brand engagement specialists finely craft website copy, articles, photos, videos, and social media posts day in and day out.

Analytics & Reporting

Unlike most traditional media, digital marketing gives us the tools to make objective decisions based on real data. Every month, our team scours data from Google Analytics, heat maps, engagement reports, and A/B tests to ensure that our next steps are guided by smart reasoning. Your marketing dashboard will show you exactly how each metric plays into achieving your company’s goals.

Conversion Rate

What good is a 150% increase in traffic if users aren’t converting into paying customers? (We’ll assume you just shouted “None, darnit!”) Agreed. Conversion Rate Optimization (CRO) is the lifeline of effective marketing. We use analytics and usability best practices to continuously optimize your site for higher conversion rates.

Email Marketing

Email marketing is one of the most effective strategies for engaging with both potential and current/repeat customers. We use marketing automation and well-timed campaigns to help bolster customer loyalty and brand awareness. A perfectly designed email is like icing on the cake when done in combination with first-rate CRO and traffic generation.

Marketing Consultancy + Agency

Marketing Dashboard, Monthly Meetings & Goal Analysis, Raw & Visual Reporting, Advanced Analytics, Full Consulting, Strategy and Execution.

One definition of agency is “action.” But action without strategy can get you nowhere fast. With our Marketing Consultancy + Agency program, Seafoam will work closely with your leadership team to build meaningful marketing objectives and metrics. Then we’ll take action, executing on everything from SEO to PPC to social media.

This program is best for companies who need marketing strategy, but also a team who can implement technical SEO, optimize ad campaigns, write content, and build community engagement around your brand.

Marketing Consulting

Marketing Dashboard, Monthly Meetings & Goal Analysis, Raw & Visual Reporting, Advanced Analytics, Consulting & Strategy

Do you find yourself thinking, We’re doing so much marketing, but I’m just not sure we’re seeing a solid ROI?. Our marketing consulting programs address this exact sentiment.

If you have the team and skillset internally at your company, we’ll provide the focus, strategy, and direction to propel you toward your goals.


Let’s make it happen. Get in touch with our Client Development Manager, Courtney Egner at (618) 954-9925‬ or shoot us a note to setup a Discovery Session.

Web Design & Development

We’ll guide you, from start to finish, through the website building process.

A good website is like the sturdy foundation for a new home. A well-built site provides the platform for all of your internet marketing endeavors in the future. When your site is built with speed, clarity, and intelligence, it can become the core of your marketing and communications efforts. Your website can stop being a necessary hassle and start being a real driver of new business.

With a clear focus on who your target demographics are, your site should be designed with end goals in mind. A good Call to Action guides a visitor down your preferred path-to-purchase. A solid and well-designed website gives you everything you need to produce a smooth sales funnel, from your customers finding you all the way down to making the sale.

Website Maintenance & Management

Secure SSL Hosting, Daily Backups, WordPress Maintenance & Updates, Website Content Management

Your website is a living, breathing marketing machine. Website Maintenance ensures that you’re getting the most from your site. To keep your site as secure and quick as possible, we always recommend a regular maintenance plan. When you’re on a maintenance plan with us, we schedule manual testing and updates of all of their website software (to maintain high security). In addition, we also take care of updating the website with new content your company has so that everything stays up to date and cohesive.

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

marketing consultancy and agency