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How We Work

What working with us actually looks like.

We go deep with a small number of companies, because that's where the system works best. Here's the whole engagement, start to finish.

Tell us what's going on →See how it works ↓
  • $500M+ in client revenue impacted
  • 16 years in business
  • 95%+ client retention
  • 10 years running St. Louis Small Business Monthly award

If you're already paying an agency, this is for you.

Most companies your size already pay someone for marketing. The work gets done. The reports arrive. But it’s hard to say what any of it moved, and you’ve been writing the check long enough to wonder.

That usually isn’t the agency’s fault. They were hired to execute. Strategy, if it exists, comes from you. Measurement, the part that would tell you whether any of it works, usually doesn’t exist at all.

Seafoam brings all three under one team. You’re not trading one agency for another. You’re finally getting the whole marketing function.

If your current setup is working and the business is growing the way you want, we’re not the right call. If you’ve been wondering what you’re paying for, we should talk.

Under $60

per tracked conversion, against five-figure projects

Evidence / Home services

When you know what a customer is worth, you know what you can spend to win one.

Once the channel data and the economics were connected, a family-owned home services company could see what a new project cost to acquire against what it was worth. That math decides where the next dollar goes.

Read the story →Talk to us about yours →

How it works

One retainer. Two stages of intensity.

One retainer, scoped to the work your business actually needs. The diagnostic is included, and after it, everything is month to month.

Start here

Phase 1 / 3 months

Diagnosis & Strategy

Customer interviews, fieldwork, and a full audit of your funnel, turned into a prioritized roadmap and a dollar figure for what’s leaking and where.

Phase 2 / Ongoing

The system, running

We run your marketing day to day against the roadmap, adjust as the data comes in, and report against revenue every month.

It starts higher while we build and steps down as the system matures. It never fluctuates month to month. When it changes, we explain why and give you time to plan.

Tell us what's going on →

What shapes the scope

The retainer reflects the actual work, not a rate card.

Measurement

What already exists

How much measurement infrastructure is in place, and how much needs to be built.

Scope

What we’re running

How many revenue streams and channels we’re standing up or rebuilding, and whether the website needs work.

Complexity

What connects

How involved your sales-to-marketing handoff is, and how much AI infrastructure we’re deploying.

Seafoam vs. the alternatives

Every option but one leaves a function uncovered.

Revenue strategy
Brand strategy
Marketing strategy
Campaign & channel
Execution
Measurement
If you outsource
Management consultantsStrategy deck, then they leave
Brand agencyBrand, not revenue
Fractional CMOPlans, but doesn’t execute
MeasurementUsually nobody
Most marketing agenciesExecutes, doesn’t think upstream
AI toolsFast and cheap, strategy-blind
If you hire internally
CEOWearing this hat
BrandUsually skipped
Marketing directorStretched thin
MeasurementUsually nobody
Coordinator + agencyDisconnected from strategy
Every stage, one team, accountable to one number

A full-time CMO runs $18K–$26K a month in salary alone, before the team underneath. Seafoam brings all three functions from one senior team, with no recruiting fees and no ramp time.

Is this for you?

Who this works for, and who it does not.

A good fit if

  • You don’t have a CMO and aren’t ready to hire one, but you feel the gap.
  • Your agency says it does strategy and measurement. You don’t feel either one in your P&L.
  • You’ve tried a fractional CMO and watched them leave without landing anything.
  • You want marketing reviewed monthly, in financial terms.
  • You’d rather have one team responsible for the whole number.

Not a fit if

  • You’re a startup looking for your first customers.
  • You already have a strategic CMO in the seat.
  • You want more social posts or a single campaign.
  • You’re choosing on price alone.

Questions

What people ask before they start.

Can we hire you just for the diagnostic?

No, but not for the reason you might think. The diagnostic is the first phase of an ongoing engagement, and the value compounds from there. We’re confident enough in what we produce that we’re banking on a simple outcome: once you’ve seen what the diagnostic surfaces, you’re going to want us to be the ones who put it into action. If we’re wrong about that, the engagement ends. We have never been wrong about that.

Is there a long-term contract?

No. We believe in the work we do, which is why after the three-month diagnostic and strategy period, everything is month to month.

What happens to our current agency?

It depends on what the diagnostic finds. Sometimes an agency keeps a channel it runs well and reports into our measurement layer. Sometimes the work consolidates with us. Either way, we’ll tell you which and why.

Can we keep our marketing coordinator or team?

Often, yes, and often it’s the right move. We work alongside internal teams all the time. The diagnostic shows what your team should own, what we should own, and what should stop.