Revenue Marketing System
How it works
The engagement opens with a three-month diagnostic that maps your revenue system and hands you a prioritized roadmap. From month four onward, this is the engagement: the diagnostic is behind you, the roadmap is on the table, the measurement layer is coming online, and three functions take over.
The CMO Function: Somebody with senior marketing judgment is in the room for the strategic decisions every month. We set the direction, defend it against your board and your sales team, adjust when the market shifts, and translate what’s happening into financial language you can actually use. You get the marketing leadership your business has probably never had, without hiring a $300K/year executive to get it.
The RevOps Function: Someone owns the plumbing underneath your revenue every day. CRM configuration, attribution maintenance, reporting accuracy, the data pipeline from first touch to closed deal. This is the function almost no mid-market company has, and the one that quietly separates businesses that know what they’re doing from ones that just hope.
The Execution Function: Every channel the roadmap calls for. Paid, SEO, content, email, web, AI where it adds leverage. Built by the same team that built the strategy, measured by the same team that built the measurement. Nothing gets lost in handoff because there is no handoff.
Why is this different?
You already know the alternatives. A full-time CMO runs $210K–$310K in salary alone, plus a team underneath them at another $150K–$250K, plus 6–12 months of ramp before anything happens. A fractional CMO runs $5K–$15K/month and doesn’t execute. An agency runs $3K–$8K/month and doesn’t think upstream. None of them bring the measurement layer.
We’re all three functions, one team, senior on every seat, for less than the CMO hire alone, and we’re live in three months instead of twelve. Full side-by-side comparison lives on How We Work.
And because this work lives inside the single Seafoam retainer, everything the diagnostic uncovers, everything the measurement layer reveals, and everything the execution arm builds is happening in the same room, with the same team, pointed at the same financial outcome. There is no “we found it, now go hire someone else to fix it.” We find it. We fix it. We run it.
The operating rhythm
Once the system is live, the rhythm takes over.
Monthly
Financial Review
Revenue, CAC, LTV, pipeline, what moved and what didn’t. In dollars. If something is off, we name it and decide what to do. You’ll know what happened last month and why.
Quarterly
Strategic Recalibration
Are we still pointed at the right targets? What has shifted in your market? What has shifted in your business? The roadmap adjusts.
Annually
Full Strategic Reset
Review of the roadmap, the ICP, the market, and the budget. Next year’s plan built with you, not for you.
What this produces
A working marketing department
Built to the specifications of your diagnostic roadmap. Every channel, every campaign, every asset the plan calls for. Running.
A measurement layer your CFO could read
CRM cleaned. Attribution wired. Reporting built. Every marketing dollar trackable to revenue, and margin. Not vanity metrics. The numbers that actually feed revenue and profitability, reviewed monthly, in dollars.
CMO-level strategic leadership
Monthly financial reviews in your language. Quarterly recalibrations. Annual strategic resets. Direct senior access. No account managers.
One team that built it and runs it
No handoff from strategy to execution. No vendor telephone. The people who diagnosed the business are the people who fix it, operate it, and show up at the monthly review.
This is the ongoing shape of the Seafoam engagement after the diagnostic. It tends to be the right fit when:
- You don’t have a CMO and aren’t ready to hire one, but you can feel you need the function.
- You’re paying an agency that says they do strategy and measurement, but you don’t feel either one in your P&L.
- You’ve tried a fractional CMO before and watched them leave without landing anything.
- You want marketing accountable to revenue, reviewed monthly in financial terms.
- You’d rather have one team responsible for the whole number than multiple vendors.
One Retainer. Two Stages of Intensity.
What The Engagement Costs
Phase 1
Diagnosis & Strategy
Customer interviews, fieldwork, and a full audit of your funnel, synthesized into a current-state journey map, a prioritized roadmap, and a dollar figure on exactly what’s leaking and where.
Phase 2
Ongoing Retainer
We execute against what Phase 1 found, running your marketing day to day, adjusting as the data updates. As the system matures and runs leaner, the goal is to cost you less, not more.
Most companies at your scale have been quietly paying for marketing that doesn’t move the business for years. This is what it looks like when marketing does move the business.
Questions We Get
Can we keep our current marketing coordinator or team?
Often, yes, and often it’s the right move. We work alongside internal teams frequently. The diagnostic tells us what the team should own, what we should own, and what the team is doing today that should stop. Sometimes we augment. Sometimes we reorganize. We don’t pretend we’re the only possible answer.
How is this different from just hiring a fractional CMO and an agency?
You are paying two retainers to two vendors who do not coordinate. The CMO plans things the agency cannot execute. The agency runs things the CMO did not plan. Nothing in the middle, the measurement layer, the accountability, the view of the whole number, belongs to anyone. We fix that by being all three under one accountability line.
If you’re paying for marketing today and can’t point to what it produces:
Marketing Without ROI →