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Revenue Marketing System

Marketing you can hold to a number.

You've built a business that works. Seafoam puts CMO-level strategy, RevOps measurement, and execution under one team and one retainer, reported monthly against your P&L. Everyone starts with a three-month diagnostic.

Tell us what's going on →See how it works ↓
  • $500M+ in client revenue impacted
  • 16 years in business
  • 95%+ client retention
  • 10 years running St. Louis Small Business Monthly award

20x+

first-year return on paid acquisition

Evidence / Professional services

More than doubled in size since 2019, by measuring first.

The owner approved every marketing dollar personally and couldn't say what any of it produced. We built the measurement layer first, then let each answer move the budget. Roughly one in four free consultations became a paying client.

Read the story →Talk to us about yours →

The problem

Three vendors own three pieces. Nobody owns the number.

Strategy

A fractional CMO writes the plan, then hands it to someone else to run.

Execution

An agency runs campaigns against a plan it didn’t write, and reports on clicks.

Measurement

Usually nobody. So nobody can say which dollar produced which customer.

When results miss, each one points at the others. Seafoam puts all three under one team that answers for revenue.

What you get

A marketing department built to your roadmap, run by the people who built it.

01 / CMO

Senior judgment in the room

Sets direction, defends it to your board and your sales team, and adjusts when the market moves. Explains marketing in financial terms.

You get: monthly financial reviews, quarterly recalibrations, an annual reset.

02 / RevOps

A measurement layer your CFO could read

CRM cleaned, attribution wired, and the data pipeline maintained from first touch to closed deal.

You get: revenue, cost, and margin by channel, every month.

03 / Execution

Every channel the roadmap calls for

Paid, SEO, content, email, web, and AI where it earns its place. Built by the same team that wrote the strategy.

You get: no handoff between the plan and the work.

Six senior practitioners. No account managers, no junior coordinators.

What it replaces

You already know the alternatives. Here they are side by side.

Option Cost Strategy Measurement Execution
Full-time CMO + team $30K–$47K a month, plus 6–12 months of ramp Yes Rarely Partial
Fractional CMO $5K–$15K a month Yes No No
Agency $3K–$8K a month No No Yes
Seafoam Less than a full-time CMO’s salary Yes Yes Yes

A fractional CMO plus an agency can cost about the same. What you give up is one team answering for the whole number.

How it runs

Once it's live, the rhythm doesn't change.

Every month

Financial review

Revenue, CAC, LTV, pipeline. What moved, what didn’t, and what we’re doing about it. In dollars.

Every quarter

Strategic recalibration

Are we still aimed at the right targets? If your market or your business shifted, the roadmap shifts with it.

Every year

Full strategic reset

Roadmap, ICP, market, and budget reviewed from scratch. Next year’s plan built with you, not for you.

Evidence / Home services

Doubled two years running, on purpose this time.

A family-owned company at roughly $1.75 million a year, growing on reputation, with nothing that could say why. We built the measurement layer first, then let each answer redirect the budget.

“We’ve doubled our revenue year over year and we’re on track to do it again.”The owner

See all three stories →

Under $60

per tracked conversion, against five-figure projects

300%+

growth in reviews, year over year

Nearly 3x

the space, after outgrowing their first location

How it works

One retainer. You start with the number.

One retainer, scoped to your business. The diagnostic is included.

Start here

Phase 1 / 3 months

Diagnosis & Strategy

Customer interviews, fieldwork, and a full audit of your funnel, turned into a prioritized roadmap and a dollar figure for what’s leaking and where.

Phase 2 / Ongoing

The system, running

We run your marketing day to day against the roadmap, adjust as the data comes in, and report against revenue every month.

As the system matures and runs leaner, the goal is to cost you less, not more.

Tell us what's going on →

Is this for you?

Who this works for, and who it does not.

A good fit if

  • You don’t have a CMO and aren’t ready to hire one, but you feel the gap.
  • Your agency says it does strategy and measurement. You don’t feel either one in your P&L.
  • You’ve tried a fractional CMO and watched them leave without landing anything.
  • You want marketing reviewed monthly, in financial terms.
  • You’d rather have one team responsible for the whole number.

Not a fit if

  • You’re a startup looking for your first customers.
  • You already have a strategic CMO in the seat.
  • You want more social posts or a single campaign.
  • You’re choosing on price alone.

Questions

What people ask before they start.

Can we keep our marketing coordinator or team?

Often, yes, and often it’s the right move. We work alongside internal teams all the time. The diagnostic shows what your team should own, what we should own, and what should stop.

How is this different from a fractional CMO plus an agency?

You pay two retainers to two vendors who don’t coordinate. The CMO plans things the agency can’t execute, and the agency runs things the CMO didn’t plan. Nobody owns the measurement in the middle. We plan it, run it, and measure it, and one team answers for the whole number.

How long until we see results?

The diagnostic hands you a prioritized roadmap and a dollar figure for what’s leaking in three months. From there, the measurement layer comes online first, so you can see what’s moving before you’re asked to believe it is. How fast revenue moves depends on your sales cycle, and we’ll give you a range, not a promise.

What happens to our current agency?

It depends on what the diagnostic finds. Sometimes an agency keeps a channel it runs well and reports into our measurement layer. Sometimes the work consolidates with us. Either way, we’ll tell you which and why.

Is there a long-term contract?

No. We believe in the work we do, which is why after the three-month diagnostic and strategy period, everything is month to month.