Thinking
How We Think
Most marketing content is written by people whose business is marketing. We write for leaders at mid-market companies whose business is something else, and who happen to have a marketing operation underneath them that isn't doing what it should be doing.
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The marketing, RevOps, and CX news that matters to mid-market leaders, what we're writing about, and a note from our CEO. Unsubscribe anytime.
Worldview
Long arguments about the things mid-market companies have been told the wrong way.
You’ve Been Hiring the Wrong Kind of Agency
You've been solving the wrong problem For years you've been told your growth problem is a marketing problem. So you've been solving…
Green Dashboards Don’t Necessarily Grow Businesses
The meeting nobody wants to have. There’s a version of the marketing review that happens in boardrooms and leadership meetings across thousands…
Why your marketing isn’t the problem
The argument, said plainly You’ve spent years and real money on marketing that didn’t move your business. You’ve switched vendors. You’ve increased…
Lens
Practical reads on one question, method, or kind of work, and what it means for your numbers.
What a Slow Reply Does to Your Sales Close Rate
A 1-hour delay in replying cut the chance of being hired by 46%. What the research says about speed to lead, from…
Same Budget, More Revenue: The Growth Most Marketing Misses
Most marketing advice points in one direction: get more. More traffic, more clicks, more leads, more rankings. It feels like progress because…
Your Website Is Selling the Wrong Thing
Most service pages are written for the person who built the product, not the person who needs to buy it. They list…
This month's briefs
What happened in marketing, RevOps, and CX, and why it matters to the business.
October 2026 Marketing News: Trends & Insights
October 2026 marketing news for operators: AI Max takeover, the FTC's Amazon ad suit, AI search reporting, ChatGPT ads, and the events…
October 2026 CX News: Trends & Insights
Salesforce buys Fin, Zendesk goes specialist, and just 9% of support chats run on AI alone. Our read on October 2026 CX…
October 2026 RevOps News: Trends & Insights
October 2026 RevOps news: Salesforce and HubSpot bet on context, Clay hits $7.1B, Microsoft kills release waves. What it means for your…
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Seafoam News
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