Worldview
Where Seafoam takes a position. Long-form arguments on the things most mid-market companies have been told the wrong thing about. These are essays, not articles. They’re what we believe, said clearly enough that you can disagree with us. They run long because the arguments are worth more than a thousand words, and because the mid-market CEOs who find Seafoam tend to read them all the way through, and forward them to a peer. If you’re here because something about your marketing has been bothering you and you can’t name what, start in this lane.
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You’ve Been Hiring the Wrong Kind of Agency
You've been solving the wrong problem For years you've been told your growth problem is a marketing problem. So you've been solving…
Green Dashboards Don’t Necessarily Grow Businesses
The meeting nobody wants to have. There’s a version of the marketing review that happens in boardrooms and leadership meetings across thousands…
Why your marketing isn’t the problem
The argument, said plainly You’ve spent years and real money on marketing that didn’t move your business. You’ve switched vendors. You’ve increased…