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Low Retention & Repeat Revenue

Keep the customers you worked so hard to win.

You're good at getting customers. You're not as good at keeping them, or growing them. Your CFO can tell you what a customer costs to acquire. Nobody can tell you what one is worth, or what it costs every time one quietly walks out the back door.

Tell us what's going on →See how it works ↓
  • $500M+ in client revenue impacted
  • 16 years in business
  • 95%+ client retention
  • 10 years running St. Louis Small Business Monthly award

300%+

growth in reviews, year over year

Evidence / Home services

Customers who stay, and say so.

We stood up a system for collecting and responding to reviews for a family-owned home services company. Reviews grew more than 300% year over year while the owner reported revenue doubling.

Read the story →Talk to us about yours →

Growth gets easier when fewer customers slip away.

Winning a new customer takes real effort. Losing one takes almost none. It happens quietly, without a big moment, and usually without anyone noticing until they’re already gone.

Most businesses pour their energy into the front door and leave the back door open. Not on purpose. Keeping customers is just quieter work than winning them, so it gets less attention, less budget, and less credit.

But the customers you already have are your best opportunity. They know you, they trust you, and they’ve already said yes once. Keep more of them, grow the relationships you already have, and growth stops feeling like starting over every quarter.

Why it happens

Retention is quieter than acquisition, so it gets ignored.

Nobody owns it

Sales lives in the acquisition number. Marketing points at the top of the funnel. The existing customer is whoever’s job it is this week.

Wins nobody sees

A saved account never shows up in a standup. The wins that drive the most margin are the ones nobody built a system to notice.

The math

Improving retention by 5% typically improves profit by 25–95%. That’s not a Seafoam number. It’s Bain’s.

A business that runs faster to fill a bucket with a hole in the bottom. The hole is where your profit is.

What we look at

We map what happens after the sale.

The drop-off

Where engagement fades

Where customers disengage after purchase, and why.

The stall

Where accounts should have grown

Which accounts should have expanded and didn’t, and where the ones you lose actually go.

The real LTV

What a customer is worth

Lifetime value by segment, and which retention and expansion levers to pull, in what order.

How it works

One retainer. You start with the number.

One retainer, scoped to your business. The diagnostic is included.

Start here

Phase 1 / 3 months

Diagnosis & Strategy

Customer interviews, fieldwork, and a full audit of your funnel, turned into a prioritized roadmap and a dollar figure for what’s leaking and where.

Phase 2 / Ongoing

The system, running

We run your marketing day to day against the roadmap, adjust as the data comes in, and report against revenue every month.

As the system matures and runs leaner, the goal is to cost you less, not more.

Tell us what's going on →

Questions

What people ask before they start.

What if our business isn’t subscription-based?

Retention matters just as much. Distribution businesses, professional services firms, consumer brands with repeat purchases: every established business has a customer lifecycle, and nearly every one is losing more to poor retention than anyone is counting.

How fast do retention improvements show up on the bottom line?

Faster than most people expect, because retention work hits margin directly. The first visible signal usually arrives within two quarters of the system going live: fewer at-risk accounts, longer tenure, better expansion. The full impact compounds across the first 12–18 months.

Is there a long-term contract?

No. We believe in the work we do, which is why after the three-month diagnostic and strategy period, everything is month to month.