The System
Most CEOs have an operating system for finance. Almost none have one for revenue.
Seafoam builds and runs a revenue operating system that makes marketing as structured, measurable, and accountable as every other part of your business. Three phases: Diagnosis & Strategy. Build. Run.
- $500M+ in client revenue impacted
- 16 years in business
- 95%+ client retention
- 10 years running St. Louis Small Business Monthly award
Three phases
Diagnosis & Strategy. Build. Run.
Phase 1
Diagnosis & Strategy
The first three months. We learn your business from every angle and hand you a prioritized roadmap with the math behind it.
Phase 2
Build
The measurement system underneath your revenue and the marketing the roadmap calls for, built side by side.
Phase 3
Run
The system goes live and we run it, with the rhythm a CMO brings, without a CMO salary.
One team the whole way through. The people who diagnose your business are the people who run it.
Phase 1 / Diagnosis & Strategy
Four working sessions is the part you see.
Week 1
Strategic alignment
We meet with you and your sales and marketing leads, and we listen. What do you think your business is? Who’s your best customer? What has worked? This becomes the baseline.
Week 5
ICP workshop
We come back with data on who is actually buying, who’s profitable, and who’s leaving. You bring your hypothesis. The gap between the two is often the most useful conversation you’ve had about your business in years.
Week 8
Journey workshop
A full map of how customers actually move through your business: every touchpoint, every place trust builds or breaks. You fill in what we missed.
Week 12
Roadmap
The prioritized plan, with projections built from your own KPIs. You’ve been in the room for everything that led here, so it isn’t a reveal. It’s a conclusion.
Between sessions, we get to know your business the way you do.
We shop your company the way a customer would. We review your sales calls and walk through your proposal process. We talk with the people who know the business best, including customers who just bought and customers who left. We study how your category is moving and who’s winning. And we audit what you already have: your marketing data, your measurement, and the numbers underneath it all.
Most companies would need a handful of specialists to do this. We’re one team.
Then we do the math. A small lift in your close rate is worth a specific dollar figure. So is better retention, or a better mix of customers. You walk out knowing where the money is, what each move is worth, and in what order to go after it.
Phase 2 / Build
A system your company owns.
01 / Measurement
The measurement layer
CRM, attribution, and reporting that tell you what every dollar produces.
02 / Execution
The execution layer
The channels, campaigns, and content the roadmap calls for, built by the team that wrote the plan.
03 / Ownership
Yours to keep
Built in your accounts and documented, not locked inside a vendor’s platform.
Most agencies build campaigns. We build the measurement system that tells you whether those campaigns worked.
Phase 3 / Run
The rhythm a CMO brings, without a CMO salary.
Every month
Financial review
Revenue, CAC, LTV, pipeline. What moved, what didn’t, and what we’re doing about it. In dollars.
Every quarter
Strategic recalibration
Are we still aimed at the right targets? If your market or your business shifted, the roadmap shifts with it.
Every year
Full strategic reset
Roadmap, ICP, market, and budget reviewed from scratch. Next year’s plan built with you, not for you.
2x+
the size of the firm since 2019
Evidence / Professional services
Six years of decisions made against real numbers.
Every marketing decision since 2019 got made against real numbers, and each answer changed what came next. The owner still approves every dollar. What changed is what he is approving against.
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