Although there are many new and flashy marketing avenues available to engage customers, email is still an extremely valuable way to spread your message — as long as it’s done the right way. An email campaign that is written well and designed for interaction isn’t only a valuable asset to your company; it’s a necessity that you can’t afford to pass up!
Look at your inbox. Go ahead. How many emails have you received today? Did you open and read every single one of them? Maybe you only skimmed a handful of them? How many went straight to the trash?
When it comes to building and sending email campaigns, our team keeps one philosophy in mind: treat customers’ inboxes the way we would want our own to be treated. In other words, include only the absolute most important information in an easily skimmable package.
Every good email marketing campaign needs quality ingredients. Seafoam has a dedicated team of content creators to curate, write out, and build your email campaigns from scratch.
Regardless of the amount of content your email campaigns need to contain, our team strives for a clean and visually appealing design. That means providing select imagery to capture the audience’s attention, clear glanceable headlines that are easy to digest, and short leads for each story.
Every email campaign we send on your behalf will also be designed using your company's brand assets, including logo, colors, and fonts. To ensure your customers know your email campaigns are coming directly from you, our email software also designates one of your official company email addresses as the sending source.
Yes, subject lines, the 65-character space where senders can write what their email is about. For all emails – especially email marketing campaigns – a subject line can be the deciding factor as to whether a customer opens the email or trashes it. When we create your brand’s campaigns, we ensure that each message leads with an interesting subject line geared toward maximizing open rates.
After your email marketing campaign has been sent, we actively track its progress and assemble the data into an easy-to-digest report. Information you will typically see on these reports include open rates, click through rates, unique number of recipients who opened your campaign, bounce data, and the percentage of recipients who unsubscribed from your email marketing mail list. These reports will also show which links within your email marketing campaigns performed better than other links, giving you and our team insight into what kinds of content your readers prefer.
All of the data we gather isn’t useful unless we discuss it, right? In your monthly meeting with the Seafoam team, we’ll sit down and review the results of your latest email marketing campaign. We’ll also take some time to plot out future content for your next email marketing campaign based on our data and any updates from your brand that you’d like for us to share.
You may have come to us seeking only Email Marketing, SEO Services, Web Design, or possibly another one of our services. You’ll soon discover, however, that we offer a more holistic approach to the email campaigns we build and the data we gather on your behalf. We care about quality, and we’re always willing to adapt our strategy to incorporate new information. We don’t separate email marketing from the other factors that lead your business to success. We keep our eyes on the whole picture and continually bring you timely data translated into everyday language.
We pride ourselves on being a digital marketing agency for businesses that want to lead. With Seafoam, every message we send to your customers is an opportunity to make a meaningful connection. We use all of the tools at our disposal to engage with your customers and keep them in the loop on what’s most important to your brand.
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