Stop us if you’ve heard this one before: You have an established company, you make a great product or service, and you want to show your customers how much better their lives could be with what you have to offer, but your sales aren’t meeting your goals. As it turns out, the old adage, “If you build it, they will come” is only true if your customers know where to find what you’ve built! That’s where pay per click ads come in.
Your brand’s pay per click journey starts with a bit of research; we dig deep to learn more about your core customers and investigate where they’re most likely to spend their time online. This is typically where we discover which pay per click platforms will best benefit you. With the power of online ads, we’re able to place your brand’s message on the right pages that feature keywords related to your products and services.
Next, we make a budget for our pay per click action plan. We like to start off small so that our strategy can be tuned over time. Once we’re satisfied with the engagement garnered from a preliminary segment of targeted demographics, we’ll invest a larger portion of your marketing budget in pay per click ads to increase results.
We know that each dollar you spend on marketing is valuable. That’s why your pay per click strategy is executed with clear, concise goals that reflect your brand’s needs. Do you want more hits to your homepage? Ads can drive customers there. Do you want to show off your newest product or service? Ads can help. Maybe you just want to increase overall conversion rates? Whatever you need, your pay per click strategy can be fine-tuned to make it happen.
Every month, our team sits down with yours to discuss your brand’s marketing progress. During these meetings, we actively review pay per click results with you, down to where each penny was spent on every ad we ran for the month. By tracking this data, we can determine which messages resonated best with your audience and which ones could use some tweaking. More importantly, we can refine your strategy to be more cost-effective and profitable for you.
At Seafoam, we never bill your ad platform based on how much money we spend. Doing so would mean that your monthly marketing bill can fluctuate in unexpected ways. Instead, we build the cost of pay per ads into your bottom line bill so that there aren’t any surprises when it comes time to pay us. This also allows us to distribute the money you pay us into whichever pieces of your strategy need it most from month to month.
You may have come to us seeking only pay per click ads, SEO, Web Design, or possibly another one of our services. You’ll soon discover, however, that we offer a more holistic approach to the marketing strategies we build and the data we gather on your behalf. We care about quality, and we’re always willing to adapt our strategy to incorporate new information. We don’t separate pay per click research from the other factors that lead your business to success. We keep our eyes on the whole picture and continually bring you timely data translated into everyday language.
We pride ourselves on being a digital marketing agency for businesses that want to lead. With Seafoam, you won’t have to seek out new customers; you’ll be uniquely positioned so that new customers will find you. We use all of the tools at our disposal to share your brand’s message with your customers throughout the web.
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