Your marketing strategy is a complex array of pieces that are all working toward one central goal: creating profit for your company. With our robust analytics and reporting tools, you’ll be able to see exactly how valuable your marketing strategy is to your bottom line. You will also have a clear outline as to which initiatives excelled within your strategy and which ones still have room for improvement.
Through web analytics and reporting, we identify and track website goals and events that lead to conversions. We then look at how users discovered your website and how they interact with it to develop strategies that will turn visitors into conversions. Finally, we provide easy-to-read and robust reports that update in real time so that you can see the story of your website and its users as it evolves.
Once your marketing strategy is put into place, we immediately start to measure its success. We use a wide range of tools and resources to help us get a full view of your strategy at work, including Google Analytics, heat mapping, A/B testing, event tracking, conversion funnel data, user path information, device and demographic metrics, multi-channel data, keyword rankings, and more.
A mound of data is only useful if it’s organized and presented in a simplified way. Once we’ve measured every piece of your marketing strategy, we pull it all together into one easy-to-digest report.
Every month, we will sit down with your brand to discuss the results of your marketing strategy. During this time, we will present the raw analytical data we’ve gathered. More importantly, we will use this data to highlight any notable progress and to set fresh goals for next month’s marketing strategy.
The cycle of measuring your marketing endeavors, gathering information, presenting it to you, and setting a roadmap for the path ahead is neverending. We do this every month to ensure we are always pushing your brand toward new goals and continued success.
You may have come to us seeking only analytics or possibly another one of our offerings such as our SEO services or our Website Design Services. You’ll soon discover, however, that we offer a more holistic approach to the marketing strategies we build and the data we gather on your behalf. We care about quality, and we’re always willing to adapt our strategy to incorporate new information. We don’t separate analytics and reporting research from the other factors that lead your business to success. We keep our eyes on the whole picture and continually bring you timely data translated into everyday language.
We pride ourselves on being a digital marketing agency for businesses that want to lead. With Seafoam, you can rest knowing that every bit of your marketing strategy is being monitored for maximum effectiveness. We use all of the tools at our disposal to measure your progress and to identify opportunities for future growth.
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