Capabilities

Analytics & RevOps

Most mid-market companies have analytics installed and not configured. GA4 is collecting data nobody trusts, the CRM reports numbers that don’t reconcile with the platform reports, and the CFO has stopped reading the marketing dashboard because half of it is wrong. RevOps (revenue operations) is the discipline that owns this layer, making sure every other function can actually be measured against revenue. Almost no company at your scale has it. Almost every one needs it.
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What we do

01

Measurement architecture

GA4, the CRM, the attribution layer, and the reporting stack — configured so the numbers actually mean what the leadership team thinks they mean.

02

Attribution and reconciliation

Reconciling what the platforms say with what the CRM says with what finance says. Building the model that survives scrutiny from a CFO or a board.

03

Pipeline and revenue reporting

Reports that show, every month, in dollars: what each channel produced, what each segment cost, what the funnel performance looks like, where the leverage is.

04

RevOps process

The operating discipline that runs the measurement layer week to week — data hygiene, definition consistency, the small ongoing work that keeps the numbers trustworthy.

A working analytics and RevOps function produces five things:

  • Every marketing dollar has a line to revenue. Not “attribution is complicated.” A real, defensible line. Some are direct, some are multi-touch, some are influence-only — and the model treats each correctly.
  • The CFO trusts the marketing dashboard. This is the test. If finance can read marketing’s monthly report and agree the numbers are real, you have a working measurement layer. If not, you don’t.
  • The numbers reconcile across systems. GA4, CRM, ad platforms, finance — they tell the same story. Differences are explained, not waved away.
  • Decisions get made on data. Budget decisions, channel decisions, strategy decisions — all of them anchored in what the measurement layer is showing. Not in opinion. Not in seniority. In math.
  • The system survives turnover. Documented, repeatable, operable by whoever is sitting in the chair. The measurement layer doesn’t walk out the door when a person does.

Most established companies are running zero of these reliably. The measurement layer is the gap between marketing as a cost center and marketing as a revenue function.

The approach

Analytics and RevOps at Seafoam is the foundation under everything else. We configure GA4, the CRM, the attribution layer, and the reporting stack so the numbers actually mean what the leadership team thinks they mean.

Every revenue-relevant action gets tagged. Every channel gets reconciled against pipeline. Every monthly report has a number on the page the CFO can defend. In dollars, not dashboards — the line we keep coming back to.

Where this works best

So the question on this capability isn’t whether it applies to your business. It almost certainly does. The question is whether the gap has gotten expensive enough to fix. Most often, that looks like:

  • You have analytics installed and you don’t trust the numbers.
  • Your CRM is reporting one thing and your ad platforms are reporting another.
  • The marketing dashboard takes the team three days to assemble and nobody believes it when it’s done.
  • You’ve never had a clean monthly read on what marketing produced.
  • You’re considering a CMO hire and you sense that without the measurement layer, the CMO won’t have anything to operate on.

What makes this different?

Most analytics consultants leave you with a configured platform and a doc nobody reads. The numbers look better at first. They drift within months because nobody is operating the layer.

We don’t. The analytics and RevOps work lives inside the engagement — configured, operated, audited, and reported on by the team accountable to the broader system. The measurement layer doesn’t decay because somebody is paid to make sure it doesn’t.

One Retainer. Two Stages of Intensity.

What The Engagement Costs

Phase 1 ends with a number: exactly how much revenue is sitting on the table and where it's leaking. Phase 2 is how we go get it. $6k–$18k/month, depending on scope.

Phase 1
Diagnosis & Strategy

Customer interviews, fieldwork, and a full audit of your funnel, synthesized into a current-state journey map, a prioritized roadmap, and a dollar figure on exactly what’s leaking and where.

Phase 2
Ongoing Retainer

We execute against what Phase 1 found, running your marketing day to day, adjusting as the data updates. As the system matures and runs leaner, the goal is to cost you less, not more.

Questions We Get

Click the link below for full pricing details, and more about how we compare to a full-time CMO, a fractional CMO, and a traditional agency:
How We Work