Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

The Do’s and Don’ts of Nonprofit Marketing

By Seafoam Media
Industry Insights

2017 NAMI STL Gala

It’s safe to say that no two marketing strategies are alike. Not only do these strategies change based on a brand’s wants and needs, but their goals and mission will largely influence their digital route to success, as well.
The differences become even greater, still, when breaking down a client’s business structure — particularly when it comes to for-profit companies versus nonprofit businesses.
In partnership with Maplewood-Richmond Heights High School (MRH) and the National Alliance on Mental Illness (NAMI) St. Louis, our team recently had the opportunity to shift our line of thought from the for-profit brands we usually represent to a local nonprofit organization that’s striving to make a difference in the St. Louis area.
Here are some of the things we have to share about nonprofit marketing…

What’s the difference between nonprofit and for-profit brand marketing strategies?

Building a marketing strategy for a nonprofit is significantly different than building a strategy for a for-profit brand.
Why?
The differences are largely determined by the variations in each brand’s primary mission.
For-profit brands exist to make money from their products and/or services. They may be motivated by other endeavors, like making the best products they can or building a superior customer experience, but at the end of the day, for-profit companies want to make money and thrive so that they can continue to build new products and services that their customers will enjoy.
Nonprofit brands, on the other hand, exist to help their customers live better lives through their products, services and message. All funding that a nonprofit receives will be used to pay for the expenses of running the business (employee salaries, bills, etc.); the remaining money will be invested back into the organization’s goals and mission to help their community. For this reason, nonprofits don’t typically have the capital that for-profits brands have.

The Do’s and Don’ts of Nonprofit Marketing

Do…

  • Adopt a positive tone. Nonprofits are not about the doom and gloom of the mission they support; they represent a beacon of hope for the people they work with! Your marketing message should reflect and amplify this perspective.
  • Unify your message. With limited funds, maximizing your marketing budget is critical to your nonprofit’s online success. To make sure this happens, your brand’s message should be found everywhere your greatest advocates, partners and customers will be online.
  • Set a goal for every component of your marketing strategy. This one is pretty straightforward: for every marketing project you put out into the world, ask yourself how it feeds back into your brand mission and goals. If it doesn’t, you will want to reevaluate your campaign and make any necessary changes to put it back on the right track.

Don’t…

  • Talk too much about the nonprofit. Think of your nonprofit marketing strategy like the perfect blind date: the best candidate will be attentive. He will listen to you – hang on every word you say – and although he will share some information about himself, he knows that the night isn’t all about him. He wants to know everything there is to know about you. The same can be said for your nonprofit marketing strategy: your messaging should focus less on the nonprofit itself and more on the community of people the nonprofit helps; it’s their turn to shine.
  • Focus too much on metrics. Obviously, analytical data is a great way to outline a brand’s marketing success, but when it comes to nonprofits, numbers aren’t everything. Heart is equally important! The community members that are influenced by nonprofits aren’t just charts and graphs on a spreadsheet; even one person’s life that is changed as a result of your marketing strategy is a major win.
  • Overcomplicate your message. Not only do you want to support your customers, but you also want to encourage future donors to invest in your brand. As a result, make sure that your message and your marketing materials are clear, concise, and have a call to action.

Want to learn more?

Our team’s journey into nonprofit marketing is just beginning. If you’d like to keep up with the progress the MRH students have made for NAMI St. Louis, visit the official Seafoam Marketing Challenge landing page to learn more! We’ll have much more to share over the next several months.

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

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