July 2024 Marketing News + Insights + Events

July 2024 Marketing News & Happenings:

• Generative AI continues to transform the marketing landscape, with major brands like Target implementing AI-powered tools to enhance employee efficiency and customer service.
• Streaming platforms are seeing massive growth in ad spend, with Disney+ and Netflix reporting triple-digit year-over-year increases in Q1 2024.
• Design tools are evolving to incorporate AI, as seen with Canva's launch of AI-powered features like Magic Design and Magic Write, aimed at enhancing creativity and streamlining the design process.
• Social media platforms are doubling down on content creation tools, with LinkedIn rolling out new newsletter features to support creators and thought leaders.
• Major tech platforms are working to rebuild trust with advertisers, as evidenced by Elon Musk's efforts to win back advertisers to X (formerly Twitter) at Cannes Lions.
• The streaming ad market is becoming more accessible, with Disney opening up its BridgeID identifier to make its streaming ad inventory available to a wider range of advertisers and adtech partners.

Our Take

The trends we're seeing in July 2024 highlight the increasing integration of AI across all aspects of marketing, from internal operations to content creation and ad delivery. As AI becomes more prevalent, marketers must strategically implement these tools while maintaining a focus on authenticity and human creativity.

The explosive growth in streaming ad spend underscores the shift from traditional linear TV to digital platforms. Marketers need to adapt their strategies to reach audiences effectively in this evolving media landscape, leveraging the targeting capabilities and engagement opportunities offered by streaming platforms.

The focus on content creation tools by social media platforms like LinkedIn emphasizes the continued importance of thought leadership and personal branding in B2B marketing. Marketers should take advantage of these new features to build and engage their audiences more effectively.

The efforts by major tech platforms to rebuild trust with advertisers highlight the ongoing challenges of brand safety and the importance of transparent, accountable ad ecosystems. Marketers should carefully evaluate platform policies and audience engagement when making ad spend decisions.

Ultimately, while embracing new technologies and platforms is crucial, the core principles of marketing remain unchanged: understanding your audience, delivering value, and building trust. By balancing innovation with empathy and authenticity, marketers can navigate this rapidly evolving landscape and drive meaningful results for their brands.

July 2024 Marketing Events:

• July 1-2 - DigiMarCon Washington DC 2024
• July 8-9 - DigiMarCon Silicon Valley 2024
• July 9 - The MarTech Summit | Hong Kong
• July 31 - August 1 - Savant eCommerce New York 2024
• July 31 - August 1 - Seattle Interactive Conference

For more insights and updates, follow Seafoam on LinkedIn. Contact us to discuss how we can help you navigate the evolving marketing landscape and achieve your growth goals.