Capabilities

SEO & AI Search

Most established companies have been running the same SEO playbook for years: keyword research, on-page optimization, a backlinks campaign, a monthly report. It increasingly doesn’t work, because the search engines themselves have changed. A meaningful share of searches now end in an AI-generated answer, not a click, and the discipline is shifting from ranking for keywords to getting cited as the source. SEO isn’t dead. It’s being joined by GEO, and we’re built to run both.
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What we do

01

Traditional SEO foundations

Technical SEO, site architecture, page-level optimization, internal linking. The infrastructure layer that has to be right whether you’re optimizing for Google rankings or AI citations.

02

GEO (Generative Engine Optimization)

The new discipline. Building content that gets cited by AI engines as a source — because that’s increasingly where the buyer is doing the research. Different writing patterns, different schema, different proof signals.

03

Topical authority

AI engines and search engines both reward firms that demonstrate genuine expertise on a topic. We build that authority deliberately — through original argument, evidence, and the consistent voice of a firm that actually knows its category.

04

Measurement that survives the shift

Traditional rank tracking is increasingly meaningless. We measure what matters in the new search landscape — attributed pipeline from search, citations in AI responses, share of voice in your category’s actual buyer journey.

A working search-optimization program in 2026 produces five things:

  • Buyers who already trust you arrive. When a high-intent buyer in your category searches a question, you’re one of the first names they encounter — in Google, in ChatGPT, in Perplexity. The trust starts before the click.
  • AI engines cite you as a source. When a buyer asks an AI a question your firm has earned the right to answer, your firm’s name shows up in the response. This is the new ranking.
  • Traffic correlates with pipeline. Volume on its own is a vanity metric. A working program produces traffic that converts — because it was pointed at the buyer you wanted, not at the keywords with the biggest numbers.
  • The content compounds. A piece written eighteen months ago is still ranking, still being cited, still producing pipeline. The library is an asset that appreciates.
  • The measurement holds up under scrutiny. Your CFO can pull the report and trust the numbers. Every claim about what SEO and GEO produced has a line back to revenue.

Most established companies are running a search program that produces one or two of these. The other three are where the actual revenue lives.

The approach

SEO and GEO at Seafoam are part of the content and acquisition system, not standalone deliverables. We work on the keywords — and the AI-citation patterns — that map to high-intent buyers in your category, the technical foundations that make those pages findable, and the measurement layer that connects organic traffic to closed revenue.

The work isn’t exotic. It’s pointed at the right things, measured against the right outcomes, and run by people who actually pay attention to how search is changing month over month — because right now, it is.

Where this works best

  • You’re running an SEO program and can’t connect it to pipeline.
  • Your traffic is declining and you’re not sure whether it’s the algorithm, AI Overviews, or your content.
  • Your competitors are showing up in AI search responses and you’re not.
  • You sense the search landscape has shifted and your current firm hasn’t adapted.
  • You’re tired of monthly reports that lead with keyword rankings nobody on the leadership team cares about.

What makes this different?

Most SEO firms are running playbooks built for the search landscape of 2018. They’ll get you rankings. Those rankings increasingly don’t produce traffic, and that traffic increasingly doesn’t produce pipeline.

We work in the search landscape that actually exists right now — SEO and GEO together — and the one we can already see coming. The work is harder, the metrics are different, and the team running it has to be paying attention. We are.

One Retainer. Two Stages of Intensity.

What The Engagement Costs

Phase 1 ends with a number: exactly how much revenue is sitting on the table and where it's leaking. Phase 2 is how we go get it. $6k–$18k/month, depending on scope.

Phase 1
Diagnosis & Strategy

Customer interviews, fieldwork, and a full audit of your funnel, synthesized into a current-state journey map, a prioritized roadmap, and a dollar figure on exactly what’s leaking and where.

Phase 2
Ongoing Retainer

We execute against what Phase 1 found, running your marketing day to day, adjusting as the data updates. As the system matures and runs leaner, the goal is to cost you less, not more.

Questions We Get

Click the link below for full pricing details, and more about how we compare to a full-time CMO, a fractional CMO, and a traditional agency:
How We Work