Our guess is that you or your business may fall into some variation or combination of these categories:
It sounds like you could benefit from the consulting department at Seafoam.
There are several reasons why you might choose to use a marketing consultant for your business. Firstly, a marketing consultant can provide you with an outside perspective on your business's marketing efforts. Oftentimes, when you are too close to a project, it can be difficult to see where improvements can be made. A marketing consultant can offer fresh insights and a new perspective, helping you to identify areas for improvement and opportunities for growth that you didn’t know existed or were options.
Secondly, a marketing consultant can save you time and money by helping you to develop effective marketing strategies quickly and efficiently. Our marketing consultants have a decade’s experience working with businesses of all sizes, across multiple industries and across the vast majority of digital channels. We leverage this experience to provide you with tailored marketing advice that will help you achieve your goals faster and more efficiently than if you were to proceed with an uninformed direction or no direction at all.
Additionally, Seafoam’s marketing consultants can help you stay up-to-date with the latest trends and technologies in marketing. As the marketing landscape is constantly evolving, it can be challenging to stay on top of the latest trends and strategies. Our marketing consultants in St. Louis, Missouri are always up-to-date with the latest industry developments and can help you to incorporate new techniques and technologies into your marketing efforts.
When developing a data-driven marketing strategy, a marketing consultant can help you to track the efficacy of your marketing efforts and make adjustments as needed. This will help you to achieve your marketing goals and get the most out of your marketing budget.
Every business is unique. So are their marketing needs. At Seafoam, we don’t believe in a “one-size-fits-all” approach to our relationships. Rather, we build bespoke marketing consulting packages tailored to your budget and your needs.
Perhaps you just need a consultant on call to review plans as they arise, provide meaningful direction to a seed of an idea, or provide you with data insights to inform your team. Maybe you need something a little more “full-service” with dedicated meeting times and action items. No matter what your needs, Seafoam can customize a plan to help your business.
In every relationship, you will have open lines of communication, detailed reporting, and smart advice to tackle any marketing conundrum that is keeping you up at night. Help is just a phone call away.
A marketing consultant provides expert advice, insights, and recommendations on how to develop and implement effective marketing strategies that will help a business achieve its objectives. Whether a business is looking to increase its customer base, improve its brand awareness, or launch a new product or service, our marketing consultants can help develop a tailored plan that meets its unique needs.
If you are looking for a dynamic consultant to partner with your company, we would love to chat with you. Our next step toward a successful partnership is a conversation. Let’s talk through your unique business model, your company goals, and your current marketing efforts. Then, we can sit down with you for a discussion with the team that we believe will help move your business in the right direction.
Your brand’s pay per click journey starts with a bit of research; we dig deep to learn more about your core customers and investigate where they’re most likely to spend their time online. This is typically where we discover which pay per click platforms will best benefit you. With the power of online ads, we’re able to place your brand’s message on the right pages that feature keywords related to your products and services.
Next, we make a budget for our pay per click action plan. We like to start off small so that our strategy can be tuned over time. Once we’re satisfied with the engagement garnered from a preliminary segment of targeted demographics, we’ll invest a larger portion of your marketing budget in pay per click ads to increase results.
We know that each dollar you spend on marketing is valuable. That’s why your pay per click strategy is executed with clear, concise goals that reflect your brand’s needs. Do you want more hits to your homepage? Ads can drive customers there. Do you want to show off your newest product or service? Ads can help. Maybe you just want to increase overall conversion rates? Whatever you need, your pay per click strategy can be fine-tuned to make it happen.
Every month, our team sits down with yours to discuss your brand’s marketing progress. During these meetings, we actively review pay per click results with you, down to where each penny was spent on every ad we ran for the month. By tracking this data, we can determine which messages resonated best with your audience and which ones could use some tweaking. More importantly, we can refine your strategy to be more cost-effective and profitable for you.
At Seafoam, we never bill your ad platform based on how much money we spend. Doing so would mean that your monthly marketing bill can fluctuate in unexpected ways. Instead, we build the cost of pay per ads into your bottom line bill so that there aren’t any surprises when it comes time to pay us. This also allows us to distribute the money you pay us into whichever pieces of your strategy need it most from month to month.
You may have come to us seeking only pay per click ads, SEO, Web Design, or possibly another one of our services. You’ll soon discover, however, that we offer a more holistic approach to the marketing strategies we build and the data we gather on your behalf. We care about quality, and we’re always willing to adapt our strategy to incorporate new information. We don’t separate pay per click research from the other factors that lead your business to success. We keep our eyes on the whole picture and continually bring you timely data translated into everyday language.
We pride ourselves on being a digital marketing agency for businesses that want to lead. With Seafoam, you won’t have to seek out new customers; you’ll be uniquely positioned so that new customers will find you. We use all of the tools at our disposal to share your brand’s message with your customers throughout the web.
Look at your inbox. Go ahead. How many emails have you received today? Did you open and read every single one of them? Maybe you only skimmed a handful of them? How many went straight to the trash?
When it comes to building and sending email campaigns, our team keeps one philosophy in mind: treat customers’ inboxes the way we would want our own to be treated. In other words, include only the absolute most important information in an easily skimmable package.
Every good email marketing campaign needs quality ingredients. Seafoam has a dedicated team of content creators to curate, write out, and build your email campaigns from scratch.
Regardless of the amount of content your email campaigns need to contain, our team strives for a clean and visually appealing design. That means providing select imagery to capture the audience’s attention, clear glanceable headlines that are easy to digest, and short leads for each story.
Every email campaign we send on your behalf will also be designed using your company's brand assets, including logo, colors, and fonts. To ensure your customers know your email campaigns are coming directly from you, our email software also designates one of your official company email addresses as the sending source.
Yes, subject lines, the 65-character space where senders can write what their email is about. For all emails – especially email marketing campaigns – a subject line can be the deciding factor as to whether a customer opens the email or trashes it. When we create your brand’s campaigns, we ensure that each message leads with an interesting subject line geared toward maximizing open rates.
After your email marketing campaign has been sent, we actively track its progress and assemble the data into an easy-to-digest report. Information you will typically see on these reports include open rates, click through rates, unique number of recipients who opened your campaign, bounce data, and the percentage of recipients who unsubscribed from your email marketing mail list. These reports will also show which links within your email marketing campaigns performed better than other links, giving you and our team insight into what kinds of content your readers prefer.
All of the data we gather isn’t useful unless we discuss it, right? In your monthly meeting with the Seafoam team, we’ll sit down and review the results of your latest email marketing campaign. We’ll also take some time to plot out future content for your next email marketing campaign based on our data and any updates from your brand that you’d like for us to share.
You may have come to us seeking only Email Marketing, SEO Services, Web Design, or possibly another one of our services. You’ll soon discover, however, that we offer a more holistic approach to the email campaigns we build and the data we gather on your behalf. We care about quality, and we’re always willing to adapt our strategy to incorporate new information. We don’t separate email marketing from the other factors that lead your business to success. We keep our eyes on the whole picture and continually bring you timely data translated into everyday language.
We pride ourselves on being a digital marketing agency for businesses that want to lead. With Seafoam, every message we send to your customers is an opportunity to make a meaningful connection. We use all of the tools at our disposal to engage with your customers and keep them in the loop on what’s most important to your brand.
You know your brand needs to dive deep into content, but content for content sake isn’t a good strategy. Your path forward has to be calculated.
Materials that represent your brand should be high-quality pieces that shine a spotlight on your company’s mission. Your story should be authentic and genuine, otherwise you risk damaging your brand.
From the very first time we meet with your brand, our content team is doing research. We’re understanding what drives you and your company. We’re learning about your core customers’ needs and objectives, in addition to your own mission and goals. We’re determining the best ways to share your story with the people who are most likely to invest in what you have to offer.
A large part of representing a brand online, especially for a marketing consultancy + agency like ours, is to understand our partners’ voice and tone. We want to create content that sounds like it comes directly from you. That’s one of the many reasons why we maintain an open line of communication between your team and ours — so that we have all the tools to convey your message as if we’re a part of your brand.
Content is most beneficial to your brand’s marketing strategy when its good and consistent. To ensure your readers always have something fresh to read or watch, we establish monthly content rhythms. That means every month, we plan out what sort of pieces we will post on your behalf and what each piece will entail. This way, we can tune your content to fit with the rest of your monthly marketing strategy.
Along with emulating your brand’s voice and tone, we also invite you to get involved in the content creation process. That’s right, we don’t just create content on your behalf; we welcome your input!
Do you have an event coming up? Tell us, and we’ll write about it! Did your brand just win a prestigious industry award? Your audience should know about it! Keep us in the loop on what you’re up to so that we can build content around your latest accomplishments.
Collaboration doesn’t stop there, either. We’ll also accept content that you’ve been working on that you’d like for us to share with your audience. Just let us review it, add to it if necessary, apply a bit of polish, and we’ll post it onto your site and social for all to see.
Like every other component of your marketing strategy, our team will review the results of your content with you on a monthly basis. That way, you will have an understanding of the types of content that perform better than others with your audience. This analysis and review will also help our team better plan for future content pieces that we know your customers will want to read.
You may have come to us seeking only Content Marketing, Social Media Marketing, Website Design, or possibly another one of our services. You’ll soon discover, however, that we offer a more holistic approach to the content we build and the data we gather on your behalf. We care about quality, and we’re always willing to adapt our strategy to incorporate new information. We don’t separate content marketing research from the other factors that lead your business to success. We keep our eyes on the whole picture and continually bring you timely data translated into everyday language.
We pride ourselves on being a digital marketing agency for businesses that want to lead. With Seafoam, the latest chapter in your brand’s story is poised on the edge of our fingertips. We use all of the tools at our disposal to engage with your customers and feed their curiosity around your products, services, and industry.
As a St. Louis web design and development agency, the team at Seafoam looks deeper than the surface design and functionality of every website we build. We dive into the psyche of our clients’ users, leaning heavily on their perspectives, needs, and journeys to guide our designs. This strategy helps us cultivate sites that appeal to users, both aesthetically and functionally.
We take our designs further by injecting elements of psychology into the sites we build. We think about the small details, like the emotions that certain colors and shapes invoke, or how page flow and animations can add delight to the user experience. Each design component is an opportunity to hone in on customers’ thought processes and guide them to invest in your brand.
Having a website that appeals to your customers is only one half of the design and development equation. Your website should also cater to your needs, goals and vision, as well!
Before we begin to outline your website, our web design and development team will sit down with yours to discuss the elements that drive your brand. We’ll ask you about your top competitors, how you feel your website should function, who your main users are, how you would like these users to engage with your site, and more. Then we’ll have you fill out a quick survey that helps us understand your design preferences so that we know which visual elements you enjoy and which ones you don’t.
By the end of our meeting, our website design and development team will have a more well-rounded idea of how you would like your website to look, feel, and function, as well as why you chose these elements. As we begin to build your website, our process includes several touch-points that keep you up to date with our progress. There will also be opportunities for us to add any requested tweaks and polish to the design as necessary. This journey is truly a partnership between our team and your brand; we intend to work closely with you every step of the way.
Your website isn’t just an online symbol of your brand; it is your brand. Regardless of the shape of your current website, Seafoam’s St. Louis web design agency can redesign your site or build a brand new online experience from the ground up. Are you ready to redefine the way your customers perceive and interact with your brand online? Schedule your free Discovery Session with our team to get started!
Through web analytics and reporting, we identify and track website goals and events that lead to conversions. We then look at how users discovered your website and how they interact with it to develop strategies that will turn visitors into conversions. Finally, we provide easy-to-read and robust reports that update in real time so that you can see the story of your website and its users as it evolves.
Once your marketing strategy is put into place, we immediately start to measure its success. We use a wide range of tools and resources to help us get a full view of your strategy at work, including Google Analytics, heat mapping, A/B testing, event tracking, conversion funnel data, user path information, device and demographic metrics, multi-channel data, keyword rankings, and more.
A mound of data is only useful if it’s organized and presented in a simplified way. Once we’ve measured every piece of your marketing strategy, we pull it all together into one easy-to-digest report.
Every month, we will sit down with your brand to discuss the results of your marketing strategy. During this time, we will present the raw analytical data we’ve gathered. More importantly, we will use this data to highlight any notable progress and to set fresh goals for next month’s marketing strategy.
The cycle of measuring your marketing endeavors, gathering information, presenting it to you, and setting a roadmap for the path ahead is neverending. We do this every month to ensure we are always pushing your brand toward new goals and continued success.
You may have come to us seeking only analytics or possibly another one of our offerings such as our SEO services or our Website Design Services. You’ll soon discover, however, that we offer a more holistic approach to the marketing strategies we build and the data we gather on your behalf. We care about quality, and we’re always willing to adapt our strategy to incorporate new information. We don’t separate analytics and reporting research from the other factors that lead your business to success. We keep our eyes on the whole picture and continually bring you timely data translated into everyday language.
We pride ourselves on being a digital marketing agency for businesses that want to lead. With Seafoam, you can rest knowing that every bit of your marketing strategy is being monitored for maximum effectiveness. We use all of the tools at our disposal to measure your progress and to identify opportunities for future growth.
Conversion rate optimization is the culmination of several pieces of marketing – SEO Services, Website Design & Development, Content Marketing – all wrapped up in one compelling package on your website. On our SEO page, you can see how important it is to drive more traffic to your site, but there’s more that comes after that. Once the traffic is there, we want them to turn into viable leads for ecommerce sales.
Chances are, you've landed on this page for one of two reasons: either you have an existing website that isn’t achieving your brand’s goals, or you’re interested in having us building you a brand new site from the ground up. Regardless of what brought you here, knowing that your site can (and should) work harder for you is the first step in improvement.
Depending on the engine powering your website, we can measure the results of your site’s design using a technique called heat mapping. With this tool, we can see which pages your customers spend most of their time, which icons they click on most, and which areas they veer away from.
After we’ve gathered some user experience data from your customers, we will present our findings to you, face to face, in our monthly meeting. At this time, we can show you where your website is excelling and where it could use some additional changes.
Now that we’ve pinpointed any problem areas on your website, we can go in and make adjustments. Some changes may be simple, like moving an icon or switching up its color. Other changes may include rewording paragraphs or rearranging a page’s visual structure. The data we gather will guide us toward the changes that need to be made.
Our job doesn’t end after we’ve made adjustments to your site. Over the following month, we’ll measure again, present the results to you, and decide what our next step of action should be. Since your products and services, as well as your customers’ needs, can change over time, conversion rate optimization is an ongoing process that needs to be addressed on a regular basis.
You may have come to us seeking only conversion rate optimization, SEO Services, Website Design, or possibly another one of our services. You’ll soon discover, however, that we offer a more holistic approach to the sites we build and the data we gather on your behalf. We care about quality, and we’re always willing to adapt our strategy to incorporate new information. We don’t separate conversion rate optimization research from the other factors that lead your business to success. We keep our eyes on the whole picture and continually bring you timely data translated into everyday language.
We pride ourselves on being a digital marketing agency for businesses that want to lead. With Seafoam, more customers won’t just find your website, but they’ll be more likely to convert, as well. Our St. Louis conversion rate optimization company uses all the tools at our disposal to tune your customers’ user experience and increase their chances of investing in your products and services.
Our social media marketing agency gives your brand a consistent voice across social networks. By creating ad campaigns, leveraging data analytics, and engaging with your target audience, we help you transform your customers into fans.
Seafoam creates profiles on LinkedIn, Facebook, and other sites that highlight your expertise and authenticity.
We collaboratively create a strategy that includes a consistent brand voice across the social media platforms that are right for you.
We become experts in your field and locate articles that your customers want to see and share.
Utilizing Meta Ads Manager, we create ads that target the customers you want to reach.
Get guidance on blog posts or let us handle the writing. As your St. Louis social media marketing partners, we promote blogs and special events that keep your business in the lead.
Social media marketing isn’t enough without strategic monitoring. We analyze data to find out what works best for your company.
We get to know every part of your brand so we can communicate that culture and tone to customers.
At Seafoam, we use each social media platform, whether it’s Facebook, LinkedIn, or Pinterest, as it is intended to help you reach your target demographic.
When done incorrectly, social media just adds noise to an already crowded space of content. What makes sense on Twitter won’t necessarily make sense on LinkedIn. Our team understands the difference between social media platforms, and we position you strategically so your brand has a dynamic presence on the platforms that are right for you.
Our goal is to be your digital marketing partner, creating a brand voice that represents you exactly the way you want to be perceived by your customers. We know you care about your customers and the way they talk about you. Meet them where they hang out – online! – and engage them with content that will communicate your expertise and authenticity.
At Seafoam, we don’t do anything without a strategy in place. We plan and schedule social media posts every month in advance while also checking in with you regularly for up-to-date news and photos that showcase your company.
Get the people in your target audience talking with links that give your business authority. Let them know you’re their neighbors with photos and staff updates. When done strategically, Social Media Marketing can add a personal touch to your brand.
Seafoam does not look at SEO as an algorithm you need to hack, but as a guide to what your customers really want. Search Engine Optimization, when done well, elevates your brand by answering your audience’s core questions and effectively showing them why you’re the best choice.
Our St. Louis SEO company specializes in several core areas of SEO including site speed analysis and optimization, keyword research, technical SEO, link building, local search, and content strategy. We take a holistic approach and strictly keep it white-hat (no devious or unethical tactics).
SEO is as the heart of what we do for many of our partners. By building a strong foundation here, we’re able to amplify efforts in other areas of your marketing stack like social media, PPC, and quality content creation.
Increase your ranking and visibility in an online search with Seafoam. We monitor ranking factors, research the ins and outs of search engine algorithms, and make the most of SEO tools to increase the number of relevant visits to your site.
Be seen when people search for your local services online. We will help your company garner local reviews, perform reputation management, and make sure your business is updated on important listing sites to make sure local leads can find you.
We select the best keywords and analyze their impact across the web to drive more traffic to your business. We care about consistency and quality, and we collaborate with our content creators to optimize every page of your website.
We monitor search volume to maximize your competitiveness online. We also keep a close eye on bounce rates so we can make adjustments to your site when necessary. Our Research and Analysis is driven using various analytics tools to measure KPIs.
Finally, we optimize backlinks to your site, using “white hat” tactics to give your brand more authority and make it more competitive. We abide by Google’s standards, and we know that quality backlinks lead to an increase in authority.
We create purposeful keyword-rich content that drives traffic to your site, builds confidence in your brand, and shares your expertise with potential clients.
Brand strategy is more than just a logo or name—it's the essence of your business. It lays the foundation for effective marketing by offering clarity, consistency, and direction. In today's overcrowded marketplace, a well-crafted brand strategy distinguishes you from competitors and resonates with your audience.
A unified brand identity not only makes a lasting impression but also fosters trust and loyalty. It serves as a lighthouse, guiding customers through a sea of choices to your business.
We recognize your brand as your most valuable asset. Seafoam's Brand Strategy services are designed to unlock its full potential.
Your brand is the sum of the impressions it leaves on customers, vendors, and competitors. It's not just what you say—it's how others perceive you.
We delve into your brand's core elements, from its unique story and values to market trends and audience needs. Our goal is to craft a brand strategy that not only embodies your essence but also supports your business objectives.
Through our strategic process, your brand becomes a compelling narrative that fosters loyalty and drives growth, creating lasting impressions and meaningful connections.
We conduct dynamic, collaborative workshops to identify the key elements needed for your brand development:
By engaging with your employees and stakeholders, we tap into your collective wisdom, ideas, and viewpoints. This partnership helps us formulate a more informed brand strategy and identity.
Our tailored approach provides a deep understanding of what sets your business apart. This enables us to craft a brand strategy aimed at positively shaping audience perceptions, outpacing competitors, and establishing you as an industry leader.
Brand identity design is the visual expression of your brand strategy. It gives your brand's personality a tangible and recognizable form.
At Seafoam, we recognize that a well-designed brand identity serves as your business's visual language. Our team collaborates with you to encapsulate your brand's essence into a unified visual identity.
We meticulously choose every element—from crafting a memorable logo to selecting a unique color palette and appropriate fonts. All are fine-tuned to convey your brand's story effectively.
A robust brand strategy and identity are not just optional; they're crucial differentiators. They can make the difference between standing out or blending in, being memorable or forgotten.
We are dedicated to creating brand strategies and identities that deeply resonate with your audience and elevate your business.
Ready for a dynamic partnership to redefine your brand? Let's start the conversation. Schedule a call with Joshua to discuss your business model, goals, and current marketing strategies.