Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

St. Louis Web Analytics and Reporting

Are your marketing efforts yielding dividends? Or is the data difficult to analyze?  See the clear results of your marketing strategy and gauge your progress over time with Seafoam.

Your marketing strategy is a complex array of pieces that are all working toward one central goal: creating profit for your company. With our robust analytics and reporting tools, you’ll be able to see exactly how valuable your marketing strategy is to your bottom line. You will also have a clear outline as to which initiatives excelled within your strategy and which ones still have room for improvement.

Why Choose Seafoam

You could run the greatest digital marketing campaign in the world, but if there’s no data to prove its worth, it may as well not have happened.

In the digital marketing world, data is the Holy Grail that guides our strategies. Analytics and reporting aren’t overshadowed by fancy jargon or unnecessary fluff; it’s raw information that can be interpreted with the utmost clarity.

Our St. Louis analytics and reporting company dives deep into the data to figure out not just what users are doing on your website, but why. We utilize heatmaps, A/B testing, conversion funnel data, device & source statistics, and more to provide you with a complete user story. Our team will then assemble the information into a clean, simple, and easy-to-understand reporting dashboard that gives you the information you need at a glance. For the business owner who wishes to dig deeper, we can provide even more robust reports that give you the finer details of the complete user story.

Seafoam’s simplified reporting won’t just throw meaningless numbers at you with no context, either. Our goal in analytics and reporting is to openly and transparently provide insights that we can share with your team and that we can translate into strategies to boost ROI for your business.

Interested in analytics and reporting or need a consultation?

Let’s make it happen. Get in touch with our Client Development Manager, Courtney Egner at (618) 954-9925‬ or shoot us a note to setup a Discovery Session.

Through analytics and reporting, we identify and track website goals and events that lead to conversions. We then look at how users discovered your website and how they interact with it to develop strategies that will turn visitors into conversions. Finally, we provide easy-to-read and robust reports that update in real time so that you can see the story of your website and its users as it evolves.

What you can expect with Seafoam Media:

Measure

Once your marketing strategy is put into place, we immediately start to measure its success. We use a wide range of tools and resources to help us get a full view of your strategy at work, including Google Analytics, heat mapping, A/B testing, event tracking, conversion funnel data, user path information, device and demographic metrics, multi-channel data, keyword rankings, and more.

Gather

A mound of data is only useful if it’s organized and presented in a simplified way. Once we’ve measured every piece of your marketing strategy, we pull it all together into one easy-to-digest report.

Review

Every month, we will sit down with your brand to discuss the results of your marketing strategy. During this time, we will present the raw analytical data we’ve gathered. More importantly, we will use this data to highlight any notable progress and to set fresh goals for next month’s marketing strategy.

Repeat

The cycle of measuring your marketing endeavors, gathering information, presenting it to you, and setting a roadmap for the path ahead is neverending. We do this every month to ensure we are always pushing your brand toward new goals and continued success.

Is analytics and reporting the only service you need?

You may have come to us seeking only analytics or possibly another one of our offerings such as our St. Louis SEO services or our St. Louis website design services. You’ll soon discover, however, that we offer a more holistic approach to the marketing strategies we build and the data we gather on your behalf. We care about quality, and we’re always willing to adapt our strategy to incorporate new information. We don’t separate analytics and reporting research from the other factors that lead your business to success. We keep our eyes on the whole picture and continually bring you timely data translated into everyday language.

We pride ourselves on being a digital marketing agency for businesses that want to lead. With Seafoam, you can rest knowing that every bit of your marketing strategy is being monitored for maximum effectiveness. Our St. Louis analytics and reporting company uses all the tools at our disposal to measure your progress and to identify opportunities for future growth.

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.