Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Do I Need SSL? Why Getting a Certificate is a Must For Your Website

By Seafoam
Industry Insights

SSL Certificate Graphic – Do I need SSL?The world you live in and the websites you visit on a daily basis are more similar than you may realize: both are the home to large expanses of information, experiences and engagement. As technology gets smarter, websites are collecting more data about you to help personalize recommendations and provide answers that are tailored to your needs. Whether you’re filling out a contact form, making a purchase, or even browsing a social network, you’re constantly creating data that gets sent and stored online.
As more information is received and stored, society needs better ways to ensure that it is being transmitted securely, and that we can also trust the websites that we are submitting this data to. The same is true for your brand’s website — do your customers feel comfortable giving out potentially sensitive information on your site? If you’re familiar with online security tools, you may even be asking yourself: “Do I need SSL?”
The answer is a resounding, “Yes!” Whether you’re savvy with the concept of an SSL Certificate, or if you’ve never heard of it, we’ll be explaining the benefits of SSL and why your site should be setup with one to help your customers feel confident when interacting and sending information on your site.

What is an SSL Certificate?

An abbreviation for “Secure Socket Layer,” an SSL Certificate helps connected devices (smartphones, tablets, computers, etc.) establish an encrypted link between a web server and the device’s web browser. This helps to ensure that the data that gets passed between these mediums remains private, thus enhancing customer security and letting visitors know your site is safe to browse.
On the front end side for your customers, this is seen as your website address starting with “HTTPS” instead of “HTTP,” and also showing a green padlock image and/or the text, “secure”. If your site is not protected, you’ll see a circle icon with an “i” to the left of it.
SSL Certificate Graphic – Do I need SSL?
On the back end, SSL consists of two cryptographic keys: a private key and a public key. Essentially, these data files work in tandem to help web browsers authenticate websites’ internal security based on a series of digital checks and balances. The data of your site’s public key is used to initiate a Certificate Signing Request (CSR), which is a data file containing details that verify your brand’s identity and business, as well as the length of time that your certificate is good for.
A Certificate Authority then validates this data and issues you an SSL Certificate to your private key. These are organizations, such as Comodo or GoDaddy, which are authorized to provide SSL. A web browser will only accept SSL from a Certificate Authority that it trusts!

Finally, when a user initiates a connection with your SSL-enabled website, the browser will retrieve the site’s SSL Certificate to check if it’s valid. This is all done quickly and behind the scenes where your customers won’t see. If all is well, the only visual cue they’ll need is to look for is the padlock and the “secure” message!

What are the benefits of SSL?

SSL certification is important because today’s websites are increasingly becoming more complex and storing more customer data. This is especially true for Ecommerce sites where SSL is required in order to run transactions from payment gateways (such as Authorize.Net or Stripe). As a result, the benefits of SSL are two-fold:

  1. On one hand, a site with an SSL Certificate makes the user feel secure and they will be more likely to fill out data fields and contact forms. It tells users that their online activities are protected and safe.
  2. On the other hand, Google’s search algorithms are known to prioritize SSL websites over non-SSL websites. Therefore, a site with proper SSL certification may see an increase in its search engine optimization rankings, thus improving its online exposure.

How do you register your website for an SSL Certificate?

Getting SSL can involve multiple steps, usually including the purchase of an annual SSL Certificate from your hosting provider, and then installing and making sure your site is setup properly to support SSL. After purchasing the certificate, many sites often still have what are called “insecure elements”, which are files or areas in the code that reference HTTP rather than HTTPS. In order to fully utilize SSL, you must make sure your site doesn’t have any remaining insecure elements!

From there, you’ll need to make the necessary changes in your tracking software—so for example, if you’re using Google Analytics, you’ll want to make sure your property is now set to HTTPS as the default, rather than HTTP.

As a digital marketing agency, website design, development and maintenance are a large portion of what we do to best serve our clients; as a result, we are able to take care of SSL certification for you!

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

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