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May 29, 2025 | Nikki Bisel
In this edition of June 2025 Marketing News, we explore the latest trends and insights that are shaping the industry.
We’re past the “wow” phase—gen-AI is now baked into daily workflows, quietly producing headlines, display ads, and performance analyses in seconds. Marketers that treat AI as a default creative muscle—not a gimmick—are freeing humans to focus on taste, judgment, and strategy.
With ChatGPT, Gemini, and Perplexity summarizing the web for millions of queries, brands are rewriting SEO playbooks around “Answer-Engine Optimization.” Authoritative, cluster-based content earns citations from AI agents long before a click ever happens.
Chrome’s cookie sunset draws closer, and the marketing teams that are serious about clean-room strategies, server-side tracking, and value-for-data exchanges are already separating from the pack.
TikTok, Reels, and Shorts continue to siphon budgets from static display and even CTV. Sub-90-second clips engineered for retention spikes remain the most cost-effective way to buy attention.
TikTok Shop’s friction-free checkout is normalizing the “watch-click-buy” loop. Livestream drops and creator collabs are delivering conversion rates that rival traditional e-commerce.
Regulators and consumers alike now require receipts. Brands without verifiable ESG data—or a clear plan to get it—are exposed to fines, backlash, and lost trust.
Your most credible storytellers may already be on payroll. Companies empowering employees to create behind-the-scenes content are seeing double-digit engagement lifts—no influencer fees needed.
LLM-powered customer-data platforms are stitching in-store, mobile, and web behaviour on the fly. The result: higher basket sizes and loyalty, driven by predictive product suggestions and AI-generated copy variations.
Next-gen support bots now parse intent, trigger refunds, and escalate when sentiment sours—cutting routine service costs by roughly 30 percent while preserving human empathy for complex issues.
Smart-speaker penetration is nearing three-quarters of U.S. households. Voice-led shopping could hit $40 billion by year-end, pushing brands to optimise for conversational queries and audio snippets.
The tactics grabbing headlines this month all stem from one underlying shift: marketing is rapidly converging on system-level thinking. Disparate channels, datasets, and martech stacks are being welded into a single, adaptive operating layer—powered by AI, governed by privacy, and judged on experience.
At Seafoam, we’re seeing three hard truths emerge:
Our counsel: audit your data foundation, stress-test your brand narrative, and pilot AI where it amplifies—not replaces—human judgment. Precision and soul are not opposing forces; they’re the twin rails of modern marketing. Nail both, and growth becomes a by-product of doing the work right.
June 2–4 | Naples, FL — Enterprise B2B strategy, masterclasses, and the B2 Awards
June 2–3 | Denver, CO — Hands-on tracks in AI, SEO, content, email, and analytics
June 11–13 | Boston, MA — Elite SEO/PPC tactics, mastermind round-tables, SERP/AI labs
June 10–13 | Orlando, FL — Experiential and retail tech trends within the Pro-AV world
June 11–13 | Calgary, AB — Canada’s largest digital-marketing event, 40+ speakers and workshops
June 18–19 | Lima, OH — Relationship marketing, creator economy, community-building
June 16–20 | Cannes, France — Global benchmark for brand creativity and effectiveness
June 20–22 | Singapore — Academic and industry research on next-gen marketing
June 24–25 | London, UK — C-suite martech, data strategy, and social commerce innovation
June 24–25 | London, UK — Positioning, competitive intel, and GTM playbooks for PMMs
Curious where these insights intersect with your own plans? We share our thinking every month—no pitches, just perspective. If it sparks an idea, feel free to reach out or follow along on LinkedIn for the next edition.
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