Helping a Legacy Brand Grow Without Losing Its Roots

When your name is known and trusted, the work doesn’t stop—it evolves.

Chaney Windows & Doors has been serving their region with integrity for decades. They didn’t come to us for a flashy rebrand or an overnight growth hack. They came for something more meaningful: a marketing system that could honor the past and support the next era of growth.

So that’s what we built.

What They Needed

• A website that worked harder—faster load times, better mobile UX, and stronger SEO
• A brand refresh that added polish without losing character
• A system that connected marketing to CRM, shortening the path from inquiry to install
• Messaging that could clearly communicate why Chaney’s work stands above the rest

They weren’t trying to become someone new. They just wanted to show up better—to meet customers where they are now, while staying rooted in who they’ve always been.

How We Delivered

We didn’t start with aesthetics. We started with alignment.

We worked shoulder-to-shoulder with the Chaney team to understand their values, their process, and the pressures of an evolving industry. From there, we designed a full-stack marketing system that made their digital experience as reliable and high-performing as their work.

Here’s what that looked like:

• Visual identity: A refined logo, typography, and color palette that preserved legacy while increasing versatility
• Messaging: Clear, friendly copy that builds trust fast—and guides users where they need to go
• Web design + dev: Built for speed, search, and conversion, with CRM integration on the back end
• SEO strategy: Targeted and intentional, aimed at bringing the right kind of traffic, not just more of it

Why It Mattered

The results didn’t just show up in metrics (though they did that too). They showed up in the confidence Chaney had in their brand—and the consistency of how they showed up in the market.

The payoff:

• A Web Excellence Award in Home Services
• More efficient lead handling and faster response times
• A sharper story that resonates with both homeowners and trade partners
• A system designed not for “campaigns”—but for the long haul

You don’t need to start over. You just need the right system to carry you forward.

Let’s build it.