Nikki Bisel: Owner & Founder

WHO AM I?

I am the Owner and Founder of Seafoam Media. My job is to keep the wheels of our company greased! To do this, I focus on three main things: cash flow, hiring and retaining really good team members, and leading us toward the vision that we set for the company.

HOW WAS SEAFOAM CONCEPTUALIZED?

The answer is three-fold.

First, I’ve always had an entrepreneurial spirit. In first or second grade, I would take the stamps and stickers my grandmother received from charities; I would put them into a tackle box that someone had given me, and I took them to school and sold them at 10¢ each to my friends. Then at the end of the school year, I would take all that money and buy snacks and sodas for the end-of-the-year party. Even at this young age, I’ve always been obsessed with creating something from nothing, which leads into my next point.

The second piece of the three-fold is that I’m a serial critic. There are a lot of other companies in our industry; at the time I began Seafoam in 2010, I didn’t believe that any of them were as good as what they could or should be. So I figured that I should do it myself; I should create something better. So I did that.

Finally, the idea for Seafoam stemmed from another aspect relating to my childhood. When I was in sixth grade, and I was learning about web design and development, I had created several small “side businesses” via that skillset that I had developed. During college and after college — they say that whatever you’re interested in as a child is what you should pursue in adulthood because that tends to be what makes you happiest. So I did that in a number of different ways; I built those passions into a freelance career for myself, which I later grew into Seafoam.

MY MISSION AT SEAFOAM:

I believe that a good way to find your mission in any project or initiative is to ask yourself “Why?” at least four or five times: Why are you doing what you’re doing?

When I get down to the most base level of why I do what I do, it’s to make both clients’ and employees’ lives a little simpler, a little happier, a little stronger.

When you own a company, you get the privilege of creating a little bit of your own world. For me, what I want that world to look like is a place where everybody involved can relax a little bit, breathe a little bit and get to do a little bit more of what they enjoy doing.

WHY I LOVE WHAT I DO:

I am super stubborn! I like to blaze my own path; I like to reach the destination on my own merit. I find it very hard to listen to other people — to follow directions from other people. I have to make my own mistakes, and I have to get there on my own.

So for me, one of the most rewarding parts of what I do is learning from my own mistakes. Fail quickly, figure out what I did wrong, move on, be better.

MY QUALIFICATIONS AND EXPERIENCE:

I have almost 20 years of web design and development experience. I started this agency on my own and bootstrapped it, so I know how to build a company from the ground up. I know how to work hard and get things done with very little resources.

I’ve worked with hundreds of companies and organizations across the city, state, country and even the world. I’ve talked to people at all different levels within these companies, and I’ve also performed just about every role at Seafoam: web design, web development, copywriting, project management and account management.

So in terms of experience and qualifications, I have a variety of perspectives when it comes to our clients, as well as our agency’s day-to-day activities. As a result, I have a pretty full picture of where most of our clients need to go and the best way to get there.

WHY I LOVE WORKING AT SEAFOAM:

The coolest thing for me is to see everyone here be passionate about this company. It is surreal, at times. Even if I’m having a tough day or a tough week, witnessing our team’s perseverance, grit and passion for what they do and how they do it for our clients – not to mention how they make this company bigger, better and stronger — is one of the best parts of leading Seafoam.

WHAT DOES SEAFOAM’S FUTURE LOOK LIKE?

In 10-20 years, I want Seafoam to be the most well-reputed, well-respected marketing agency in St. Louis. We don’t necessarily have to be the biggest, gross the most sales or work with the absolute largest companies, but I want to be the agency that is synonymous with “quality.” I want us to be the company that local businesses and potential employees have heard great things about. I want everyone to know that we are good, dedicated and effective.

HOW CONFIDENT ARE YOU THAT SEAFOAM WILL ACHIEVE THIS LEVEL OF SUCCESS AND WHY?

I am massively confident of where we’re headed. I firmly believe that if you make smart plans, execute on these plans and follow the right metrics, you will achieve success. As long as you keep persevering and you maintain a very clear vision of where you want to go and how you’re going to get there, you will get there. All you need is to put the right people in place, and you will get there.

WHAT MAKES YOU A GREAT LEADER?

First and foremost, I think that I’m pretty decent at delegating. I’ve always asked myself, “How can we get further, faster?” A huge piece of that is determined by how you delegate tasks to your teammates.

I’m a pretty good editor, and not just of writing. I’m able to look at other people’s work – whether it’s a marketing strategy or a web design – and I’m good at looking at it from a bird’s eye view and being able to help my team make their work even better.

I’m good at the metrics. I know what’s important to watch, as well as when to be happy about the results, when to worry about them and when to take action to correct any downward trends.

IN MY FREETIME…

Besides spending time with the people I love and my pup, I like to bike, read, walk, write in my journal, do yoga, and I also meditate.

Liz Oeltjen: Director of Client Strategy

WHO AM I?

I am the Director of Client Strategy at Seafoam Media. I like to joke that I am the woman behind the curtain, so pay no attention to me while I pull my levers and push my buttons.

I am the person that tries to weave together client goals, digital best practices and a touch of creativity into a smart, cohesive strategy that will yield dividends for our clients.

MY MISSION AT SEAFOAM:

What are we going to do tonight, brain? The same thing we do every night… PLAN TO TAKE OVER THE WORLD! — My homage to Pinky and the Brain is only half facetious.

My mission at Seafoam is to build a company that dominates in the market, both for our customers and for our own brand. I know the value of a powerful message and a lot of hard work. My goal is to bring that value to everything we do.

WHY I LOVE WHAT I DO:

How do I love my job? Let me count the ways…

Where else could I combine my passion for marketing strategy, pop culture references and desire for world domination? As an added bonus, my co-workers love tolerate my random trivia and my tendency to break into song.

P.S. Did you know that the bones in bat wings are similar to finger bones? This means that bats literally fly through the power of jazz hands. Who says science is dull?

MY QUALIFICATIONS AND EXPERIENCE:

I have my bachelor’s degree in Communications and Journalism, which helps me hone my messaging without burying the lede. I have my Master’s degree in International Affairs, because the internet is making the globe smaller every day. I have worked in a myriad of industries, which have given me an interesting perspective on the world of business. Finally, I am a working mom, which helps me manage my time and prioritize what is truly important.

WHY I LOVE WORKING AT SEAFOAM:

Did I mention that my colleagues tolerate my love of spontaneous show-tunes?

IN MY FREETIME…

I spend a lot of time on the internet; this is both a good and a bad thing. The good thing is that I stay in tune with the latest trends, pop culture and social media that relate to my work. The bad thing is that between Facebook, Instagram and Pinterest, I am constantly trying out new hobbies and recipes – from furniture refinishing to crochet – all while listening to podcasts to keep my trivial knowledge on point.

Zach Laidlaw: Brand Manager

WHO AM I?

I am the Brand Manager at Seafoam Media. In my role, I am responsible for building, implementing and maintaining external marketing efforts and internal processes designed to enhance Seafoam Media’s public perception, output and efficiency.

MY MISSION AT SEAFOAM:

My mission is simple but lofty: grow the Seafoam Media brand by making our organization 1 percent better every single week — This includes defining Seafoam’s online presence, tightening up our processes, and cultivating new opportunities to expand our outreach and strengthen our business model.

WHY I LOVE WHAT I DO:

My role is a unique combination of external and internal objectives. On one hand, I have the opportunity to create honest, authentic marketing content that educates, inspires and delights Seafoam Media’s loyal fans. On the other hand, I have the power to refine our agency from an inside operations perspective.

As a result, I am able to leverage Seafoam Media’s marketing prowess to make meaningful connections with real-world brands and show them why our team is the best at what we do.

MY QUALIFICATIONS AND EXPERIENCE:

My Bachelor of Arts in English serves as the base for my writing expertise, while my creatively organized mind fuels my fabrication of meaningful content and analysis of Seafoam’s internal structure.

In a previous career, I managed the content strategy (blog articles, email marketing, social media, graphic design, video production and website updates) of a local credit union.

WHY I LOVE WORKING AT SEAFOAM:

Working at Seafoam Media provides many career benefits that I couldn’t find anywhere else, such as the physical freedom of working wherever I want, creative freedom to design uniquely innovative projects and the technological freedom to utilize the devices I want, in combination with Google’s cloud platform and my own workflows to forge my best path to success.

IN MY FREETIME…

I enjoy using and learning about new consumer technologies; I’m fascinated how innovations in computers, smartphones, tablets and wearables has redefined the way people work and live.

I love music, particularly rock ’n’ roll, blues, jazz and a bit of country. I play five instruments: guitar, bass, saxophone, piano and drums. Throughout highschool and college, I played in several school and non-school bands. Today, I  compose and publish music using GarageBand for Mac and iOS.

I love to drive! I am a car enthusiast to my core. To me, there’s nothing better than cruising down the street on a beautiful day with the windows down and the music turned up — This is truly one of my favorite places to be.

Brian Martin: Business Process Analyst

WHO AM I?

I am the Business Process Analyst, and I help integrate new systems into Seafoam to make things smoother and simpler, not just for our clients, but for our team as a whole. I also step in and help with data analysis as needed, and I still dabble in the SEO sphere from time to time.

MY MISSION AT SEAFOAM:

My mission is to make Seafoam as efficient and effective as possible.

WHY I LOVE WHAT I DO:

My role allows me to identify and solve problems with quantitative measurements.

MY QUALIFICATIONS AND EXPERIENCE:

I’ve been doing digital marketing for almost five years. I have a degree in logistics and information systems, so I use the data and web development skills I’ve garnered through that, along with the digital marketing skills I’ve learned over the last half decade, to come up with ideas that make processes smoother for clients and Seafoam.

WHY I LOVE WORKING AT SEAFOAM:

I love working with the people. I love watching us evolve, grow, and succeed for our clients. I take it personally when we succeed, as well as when we fail, so I want us to do the best for them, as well as our company.

IN MY FREETIME…

I enjoy reading early 20th Century literature and biographies. I like all things classic cinema and old time radio — from Jack Benny to Groucho Marx and everything in between. I’m also a huge baseball fan, particularly the St. Louis Cardinals.

Perri Beeman: Web Designer

WHO AM I?

I am the Web Designer at Seafoam Media. My role focuses heavily on user experience (UX), which considers a person’s visual perceptions and needs in relation to a client’s website.

MY MISSION AT SEAFOAM:

My mission is to bring beauty and clarity to our clients’ web pages and applications while keeping the end user in mind throughout all stages of each project.

WHY I LOVE WHAT I DO:

I love the combination of technical skills and creativity that are required to be successful in my role. I also like that I have the opportunity to dive into the minds of our clients’ customers to understand the best way to present information through my designs.

MY QUALIFICATIONS AND EXPERIENCE:

My Bachelor of Science in Psychology helps me understand the needs of our clients and their customers while my Bachelor of Science in Graphic Information Technology, combined with my experience in UX development, are the foundation of my web design aptitude. Together, my degrees and experience help me view our clients’ needs from various perspectives and build websites that are optimized for superior functionality.

WHY I LOVE WORKING AT SEAFOAM:

Simply put: the team at Seafoam are so good at what they do. I’m thrilled to be a part of their mission to achieve marketing domination!

IN MY FREETIME…

I love to read, hang out with my dog, and spend time outside: walking, running, hiking — anything!

Jake Winberry: Web Developer

WHO AM I?

I am the Web Developer at Seafoam Media. I am responsible for creating websites from start to finish, as well as addressing any bugs that come up once the initial development has been completed.

MY MISSION AT SEAFOAM:

My mission is to spark the start of outreach for people/businesses that would not otherwise exist by their own means. I like to provide that assistance while learning new techniques to better serve our clients.

WHY I LOVE WHAT I DO:

Web development is a powerful, challenging position. I know that I will always have opportunities to grow and learn in this role. The thing I love most, though, is that the more knowledge I bring to each project, the stronger the spotlight shines on the client. It gives them an edge on their competition that they may not have had before, and I take a lot of pride in being a part of that.

MY QUALIFICATIONS AND EXPERIENCE:

I’ve had the pleasure of being the backbone of numerous burgeoning businesses. As an important component throughout many phases of these bigger projects, my web development skills have been integral to getting these brands up and running, a feat I can now utilize at Seafoam.

WHY I LOVE WORKING AT SEAFOAM:

Working at Seafoam has presented me with a chance to reflect on the projects I have already done and broaden the horizons of the work I continue to do. Having the chance to develop for many different clients brings plenty of variety to my week, too!

IN MY FREETIME…

I enjoy drinking coffee, chilling out with friends, talking to new faces, discussing goals, helping design things for a group of game developers, and on a rare occasion,I play video games.

Holly Sinclair: Writer

WHO AM I?

I am the Writer at Seafoam Media. It is my job to research new ideas, play around with words, and craft killer content for our clients.

MY MISSION AT SEAFOAM:

First and foremost, my mission is to become a better writer. Always.

WHY I LOVE WHAT I DO:

Writing is like a puzzle. Each time I create a piece of content, I consider how I can best leverage each client’s goals, audience, voice/style, and online presence. To ensure our clients’ content is always poised for success, I continuously look for new ways to put these puzzle pieces together.

MY QUALIFICATIONS AND EXPERIENCE:

I’ve been a writer and a teacher of writing for over a decade. I earned a Master of Fine Arts degree in creative writing from Arizona State University, and I also worked as a freelancer before joining Seafoam.

WHY I LOVE WORKING AT SEAFOAM:

I’ve been fascinated by the quickly-changing world of online marketing for some time now, and I’m thrilled to be working for one of the top firms in St. Louis! I look forward to continuing my journey with Seafoam.

IN MY FREETIME…

I love history and I never stop reading. In my free time, you’ll find me browsing in a bookstore, checking out the newest Netflix documentary, or jumping into any conversation about art or politics.

Ashlee Bross: Client Success Manager

WHO AM I?

I am the Client Success Manager at Seafoam Media. Essentially, I am the main point of communication for our clients; my priority is to ensure that they are happy with the work our team does and that all project updates are communicated effectively and efficiently.

I am also the team’s main point of contact between Seafoam and our clients; I ensure all projects are progressing and being completed to the client’s expectations. My goal is to ultimately keep my colleagues and our projects/tasks organized and on track.

MY MISSION AT SEAFOAM:

My mission is to make sure Seafoam’s clients are delighted with our work and to help our team operate like a well-oiled machine.

WHY I LOVE WHAT I DO:

I have always enjoyed communications, but I am organized to the point that some may consider to be annoying. This position allows me to combine my two strongest qualities in a way that provides bliss to our clients and my teammates.

MY QUALIFICATIONS AND EXPERIENCE:

After graduating from Webster University with a degree in PR, I began freelancing for small businesses around St. Louis. I understand the importance of offering marketing expertise and effective communication to help our clients achieve success.

WHY I LOVE WORKING AT SEAFOAM:

This is truly my dream job! We also have one of the most hardworking and talented teams in the industry. Everyone is an expert in his/her field of marketing, and they are always willing to do whatever is necessary to meet our client’s needs.

IN MY FREETIME…

I can be found at a pool reading a book. When it’s too cold, I am a fan of karaoke nights, trivia, and Taco Tuesdays.

Courtney Egner: Client Development Manager

WHO AM I?

I am the Client Development Manager at Seafoam Media. My job is to build long-lasting relationships with our clients and bring them on board as valued marketing partners. This is achieved by meeting with prospective clients and showing them what Seafoam can and will do for their business.

MY MISSION AT SEAFOAM:

It’s my mission to make Seafoam a prospective client’s first choice when looking for a marketing partner. In addition, it is also my goal to grow Seafoam’s current catalog of clients and expand our brand’s reach throughout St. Louis and beyond.

I believe that providing the best customer service is paramount to keeping our clients satisfied; the root of all of our business should revolve around cultivating strong professional relationships that grow into long-lasting partnerships.

WHY I LOVE WHAT I DO:

I’m a people person! Connecting with clients and building meaningful relationships with the flesh and blood behind influential businesses is what I genuinely love to do. I enjoy hearing about each client’s vision and conveying how Seafoam’s team of experts can make that vision a reality.

MY QUALIFICATIONS AND EXPERIENCE:

I have a Bachelor’s Degree in Mass Media Communications and more than four years of professional experience in a variety of different office settings. I have an extensive background in customer service, marketing, and client/account management, all of which help me in my role to onboard new clients.

WHY I LOVE WORKING AT SEAFOAM:

I am incredibly excited to work at Seafoam because of our team’s dedication to customer service. Devotion to the humans behind each brand – a trait that both Seafoam and I highly value – is key to building deep, meaningful partnerships with the companies we serve. I couldn’t be more thrilled to join a team that shares my same perspective!

IN MY FREETIME…

I can be found in one of several places: I’m either secluded in my room playing video games, binging another show on Netflix, or I’m out at a local music venue. I can’t count on both my hands how many shows I have slated for the year!

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREETIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

WHO AM I?

I’m a Brand Engagement Specialist. In short, I advance brands’ digital landscape, one video or picture at a time.

Every great company needs a great social media presence to back it up. It’s my job to take care of that in a strategic way that will build your client-base exponentially.

MY MISSION AT SEAFOAM:

To be two steps ahead of the digital revolution at all times.

Let’s be honest— that billboard just isn’t going to cut it anymore. We are living in a fast-pace, technological world now. With all of these new trends, it can seem a little overwhelming at times. That’s why I’m here. #FTW

WHY I LOVE WHAT I DO:

Creating brilliant digital content is not just a job — it’s my passion.

MY QUALIFICATIONS AND EXPERIENCE:

I have my bachelor’s in Film & Video Production with a minor in Professional Writing. I’ve worked on several reality television and commercial gigs. I have also filmed and photographed for various companies’ websites and social media pages to market events, products, services, etc.

IN MY FREETIME…

I absolutely love to write, typically short films and blogs. But, if I’m not writing, I’m playing with my little Pomeranian pup, Ellie.

Who We Are

We’re a group of extroverts and introverts, of thinkers and doers, of brainstormers, tinkerers, and goal-busters. From end-to-end strategists to thorough analysts and forward-thinking designers, we hire the best talent because your brand deserves the best results.

The Team

Marketing strategies are only as strong as the team that develops them. In addition to winning multiple awards for marketing, customer service, and web design, we at Seafoam consider ourselves one of the best agencies to work for in the thriving entrepreneurial scene of St. Louis.

We feel lucky to come to work, and it’s all because of our people. We take pride in vetting and assembling a mix of results-oriented strivers, each with gifts that contribute to our mission of making our clients’ lives a little easier.

Get to know our team by clicking on the bios below.

Nikki Bisel

Owner & Founder

Nikki’s Bio

Liz Oeltjen

Director of Client Strategy

Liz’s Bio

Zach Laidlaw

Brand Manager

Zach’s Bio

Brian Martin

Business Process Analyst

Brian’s Bio

Perri Beeman

Web Designer

Perri’s Bio

Holly Sinclair

Writer

Holly’s Bio

Ashlee Bross

Client Success Manager

Ashlee’s Bio

Courtney Egner

Client Development Manager

Courtney’s Bio

Holly Wentworth

Brand Engagement Specialist

Holly’s Bio

Matt Lodge

Digital Marketing Analyst

Matt’s Bio

Jacquestopus

Mascot

We’re Really Good At What We Do.

We’re Ethical

The old adage states that with great power comes great responsibility. Digital marketing gives us a lot of power to see information and track it across the web. In the wrong hands, this power could be used for nefarious purposes. That’s why Seafoam is guided by an internal code of ethics that ensures your brand’s success and your customers’ privacy always go hand in hand.

We’re Adaptive

The marketing industry is one of the most versatile in the world. In a single month, changes in search engine guidelines, social media algorithms, and internet best practices can alter the way your brand engages the digital world. To ensure your business is always ready to meet your customers online, we’ve made it our mission to keep our fingertips on the pulse of it all.

We’re Sharp

We know that you’re busy. Okay, you’re busier than busy. With all the meetings, reports, budgets, and decisions to be made, you have enough on your plate as it is; marketing shouldn’t be another chore. When you add Seafoam to your crew, you gain our 50 years of combined experience in the digital space — that’s 50 years of strategy, development, execution, analytics, and evolution. Let us handle the marketing so that you can get back to running your business.

We’re Invested

Many agencies refer to their customers as “clients.” Not at Seafoam; we like to think of you as a “partner.” From the moment you invite our brand to work with yours, we become fully invested in your brand’s goals, pain points, and mission. We understand that when we succeed, you succeed, and when you don’t, it’s up to both of us to get your brand back into the online spotlight. Simply put: we’re in this together.

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.