Several weeks ago, we discussed the do’s and don’ts of nonprofit marketing strategies. This week, we’re diving back into the world of nonprofits to discuss how you can make the most of your marketing funds.
When it comes to fueling a marketing strategy, maintaining the proper budget is key to maintenance and growth.
This can be particularly difficult with nonprofit organizations. Since their funding typically comes from donors and fundraising events, nonprofits don’t have the cash-flow that larger brands rely on. Therefore, maximizing spending is critical to a nonprofit’s marketing success.
Here are some tips for your nonprofit to consider as you map out your marketing budget.
Marketing can be a complex beast to tame. There are many facets involved in online success; we often talk about the main four pillars with our clients: content, social media marketing, search engine optimization (SEO) and St. Louis website design/development.
This is just the beginning, though. Within each of these pillars, there are more, potentially expensive, pieces to consider, such as the types of content you want to create, which social platforms your nonprofit belongs on, the extent of your SEO, and the depth of your website’s design and functionality.
If your nonprofit is strapped for cash, you probably don’t have the funds to tackle the high end of each of the marketing pillars, but you should at least have the basics:
Marketing doesn’t always have to cost money; sometimes, it just takes a bit of precious, valuable time.
You can put the word out about your nonprofit by doing things such as:
Who is better qualified to run your nonprofit’s marketing strategy than an agency whose mission is to help brands succeed online?With the Seafoam Marketing Challenge, our agency was lucky to find willing participants to help us launch the first round of our new program. And now, as a result of Seafoam and MRH working together, the National Alliance on Mental Illness (NAMI) St. Louis will receive a free marketing strategy that they otherwise would not have had.
You never know what unconventional opportunities are available to your nonprofit until you go looking for them — or until the right moment presents itself to you.