Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

4 Internet Marketing Tips That Will Provide Tremendous Insight Into Your Business

By Seafoam
Industry Insights

Provide Tremendous Insight Into Your Business with these 4 Internet Marketing TipsThe road to great internet marketing starts with good content that provides insight into your business. Across different mediums such as Facebook, Twitter, and ultimately your website, the main goal should be to show the inner workings of your business in unique and informative ways that engage readers and encourage sales. Take a look at these 4 internet marketing tips to help provide insight your company.

Write About Your Company’s History

Start with the basic “Who, What, When, Where, and Why” approach when creating a history page. Talk about the founding vision for your company and how that vision is currently carried out today. Good internet marketing creates a narrative and there is no better place to start than telling your company’s history.

We Are Family

If your business wants to be viewed as a family then you have to show customers that you really are a family. Pictures of company gatherings and group photos all convey the message of unity and should be displayed on different social media outlets and on your main website to get that point across. Additionally, if you want your customers to feel included, invite them to submit pictures of themselves using your product or services.

Show How Your Product Is Made

If your business produces a product, showing how it’s made can be very beneficial in providing insight into your company. Displaying the skills and expertise that help create your product not only shows pride but helps add to the narrative of your business.

Present Your Business in the Best Light

Show your product in the best light. (Sounds abrupt and a bit repetitive)Spend money on getting a professional photographer to properly showcase your product. A picture is worth a thousand words so look over all the images that you place online with a critical eye towards showcasing your company in the best light. And if your business provides a service, use testimonials from customers that show the benefits of choosing your company to solve a problem. Overall, the goal should be to provide the best presentation of your business in every aspect, whether it’s with images or words.
Uses these 4 steps and you are well on your way to providing tremendous insight into your company.

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