Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

The Life and Times of A Remote Worker

By Seafoam Media
Industry Insights
Working Hard

Post written by: Lily Samimi

If you’re reading this you are probably thinking it must be pretty easy to be a remote worker. You don’t have to get dressed and commute to work. You don’t have to be confined by the office space you are given to meet your deliverables. You don’t even have to attend yet another face-to-face meeting with your coworkers where all you discuss is when you are going to meet next to actually do the work that needs to be done.
It’s true. As a remote worker you can do your work wherever your creative juices and productivity flow. You don’t have to go through the stress of commuting back and forth to your job. And, most importantly, you don’t have to waste your time with useless meetings. Remote work is not only good for your personal well being but it also keeps your clients happy and results in greater reward for the company. As a remote worker, you learn to be direct, communicative and much more productive in the work you do. What more could you want?
To be a successful remote worker there are a few caveats you should keep in mind:

Set yourself a routine to reach maximum productivity

Since you are not confined within the time frame and office space of a normal 9 to 5 job, it’s up to you to make sure you are staying motivated. Set up routine virtual meetings with your employees to be make sure you are all on the same page. Do you work better in the morning or in the afternoon? Work whenever you deliver the most. As a remote worker, it’s really easy to forget to eat right and exercise especially when the kitchen and/or couch can sometimes be 5 feet away from you. Make sure you are staying physically healthy to stay mentally healthy.

Avoid reading between the lines

It’s really easy to misinterpret information through email and chat. Don’t hesitate to repeat, ask questions, check-in and follow-up whenever and wherever possible to ensure the job is being done right. Make sure your company sets up a best practices policy for communication among employees. You should have several mediums to communicate with your coworkers/employees in case they turn out to be unreachable.

Adapt, adapt, adapt

Be ready to work anywhere – airports, coffee shops, transit. Be mentally prepared to work in noisy, populated environments and other times to work in quiet, secluded environments. Be flexible. Technology is changing fast, so always be ready to learn new applications or software that can help facilitate your work better.


Myths About Remote Work

The great thing about working at Seafoam Media is that the company is built around a culture that promotes the idea that how you live your life is greatly reflected in the quality of your work. Through remote work and flexible schedules, our team members live a fun and fulfilling life while doing awesome projects at work.

Now, you may wonder – how do we do remote work and maintain company growth? It’s actually rather easy. We do what we love and we love what we do.

Here are some common myths about remote work and our thoughts on it:

1. Working remotely to achieve flexibility reduces productivity.

I’ll be honest when I first started working at Seafoam Media I thought, how could I ever manage to get anything done if I wasn’t physically at the office? In fact, what I didn’t realize at the time was that working remotely molds you into a super agile worker bee. Remote work provides us the environment to think creatively, work on several different projects at the same time and be super responsive to our clients.

2. In order to collaborate with your team, share information and communicate properly you must be in the same location.

Having clear and concise communication between our team members is what keeps us functioning as a company. Through video conferencing on Skype, project management on Teambox and constant communication through email and chat I can get in touch with any one of my team members within 15 minutes no matter where they live, be it Canada or Pakistan. We use all of these modes of communication to collaborate as a team and find the best solutions for our clients – no matter the time zone or the location.

3. When working remotely, you’re missing out on the office culture and interaction with your colleagues.

We may not see each other as often as we would like but we’re a family at Seafoam. We know about each other’s personal lives, families, what makes each person laugh and what we like to do in our free time. We take the time to get to know one another over video conference, chat and email. Additionally, by having a remote office culture we’re able to cut back on the overhead costs for renting out an office facility. Which in turn saves our customers money as we can charge them more honest prices.

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Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

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