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80+ Location Alter Trading Partners with Seafoam to Strengthen Social Media Presence and Engage Customers

Content Development | PPC / Google Ads | Social Media
April 27, 2024 | Liz Oeltjen

A crane lifting a large pile of scrap metal at a recycling plant, with a distinctive orange filter over the image.

At Seafoam, we recently had the opportunity to renew our partnership with Alter Trading, a leading scrap metal processing and recycling company with over 125 years of industry experience. With more than 80 locations across the United States, Alter Trading recognized the importance of leveraging social media to build brand awareness, foster customer loyalty, and engage with their current and potential customers. However, they faced challenges in creating a cohesive brand message across their numerous Facebook pages, with many pages lacking fans, posts, and brand consistency.

To help Alter Trading overcome these challenges, we developed a comprehensive approach to streamline their communication, maintain brand consistency, and engage with their audience effectively.

Key components of our strategy for Alter Trading's social media presence included:

  1. Establishing a documented process for content creation, editing, and approval, involving both their corporate and legal departments.
  2. Developing compelling, brand-consistent content with a local flair for each of their locations.
  3. Monitoring engagement to ensure proper moderation and foster friendly dialogue.
  4. Reorganizing, refreshing, and redesigning their existing pages to maintain consistency across the brand.
  5. Creating new pages as needed to expand their social media presence.
  6. Balancing company-wide and location-specific posts to cater to both their broader and local audiences.
  7. Maintaining regular communication with their corporate office and staff at over 50 locations to inform local strategies and posts.
  8. Collaborating on PPC efforts to increase their brand reach.
  9. Utilizing our graphic design skills to create in-person handouts that mirror their digital efforts.

Through this strategic partnership, Alter Trading has seen impressive results in their social media performance. They have experienced a 220% increase in brand followers, a 218% increase in organic reach, and a 200% increase in engagement rate.

"Seafoam's innovative approach to social media marketing has been instrumental in helping Alter strengthen their brand presence and connect with their customers on a deeper level," said Seafoam's Nikki Bisel. "The ability to understand Alter's unique challenges and develop a tailored strategy has been invaluable in driving their success on social media."

As Alter Trading continues to grow and enter new markets, our partnership positions them to effectively engage with their communities, build lasting relationships with customers, and maintain their reputation for quality, integrity, and responsibility in the scrap metal industry.

We are proud to have played a role in Alter Trading's social media success and look forward to continuing our partnership to help them achieve their goals and drive sustainable growth.

To learn more about Seafoam and our approach to helping businesses like Alter Trading achieve sustainable growth in social media marketing, drop us a note so we can connect.

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