Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

The Number One Mistake Brands Make with Their Content Marketing Strategy (and How to Fix It)

By Seafoam Media
Industry Insights

It’s difficult to have a conversation about marketing without the word “content” popping up.
Brands have been telling their stories for decades as a means to relay value to their customers, and although this narrative concept didn’t develop into a pinnacle of marketing until the early 90’s, content marketing has evolved into more than just the hottest buzzword in the industry; it’s become a brand necessity.
Unfortunately for businesses everywhere, creating content for content’s sake isn’t a viable strategy. Content marketing is only valuable when it is designed with a ubiquitous approach. Is your brand tapping into its full potential?
Here is everything you need to know about getting the most out of your brand’s content marketing strategy.

What is “Content?”

Essentially, content is a method of communication that engages a community of users (or customers) by means of creating and sharing ideas.
An extraordinary feature of content is that the manners in which ideas can be relayed are almost limitless; it encompasses a vast expanse of platforms to get messages across. For instance, content can transpire in the form of written materials (blogs, website copy, white papers, case studies, etc.), graphics (infographics, memes and GIFs), videos (Q&A’s, interviews, product showcases, etc.) and more.
Content is everywhere and in everything: in your social media feeds, on a television broadcasts, etched on billboards on your way to work, and it’s even embedded in the morning newspaper you may or may not read anymore. Unfortunately, just because content is omnipresent doesn’t mean it is always executed correctly, especially when it comes to businesses.

The Major Mistake Brands Make with Content

If you scroll through your favorite social media feed right now, chances are you’ll be greeted with a barrage of content revolving around various themes and topics. But in the race to go viral or to make an immediate impact on their audience, many companies who leverage social media will make this one critical error…
Oftentimes, brands will post content about what they do and why they’re good at what they do. This is a mistake, because if a brand is mostly speaking to their current customers – with the opportunity for new customers to occasionally trickle in – the majority of these customers are already aware of what the brand does and how good they are at doing it. Therefore, the brand’s content efforts are not being utilized effectively.

Cultivating a Solution to Your Brand’s Content Mistake

A better content strategy utilizes a dual-thought approach that not only places your brand’s content in front of the right people but also provides meaningful value to them.

Left Brain Solution

A successful brand will be able to understand exactly who their audience is; it knows how to consider their customers’ questions and objections. Being able to engage customers in a way that helps anticipate their needs is key to sharing content that will be truly useful to them.

Right Brain Solution

Once a brand fully understands its audience, it must be able to relay its solution to customers’ questions and objections in a subtle, yet effective way. The solution should avoid a hard sell at all costs. With this tactic, many customers will know when a company is simply trying to monetize them; the added pressure will likely drive customers away from your brand instead of toward it.

It’s important to nurture your audience in a way that is emotive and informative. Guide them through their questions and objections instead of slapping them in the face with information and a bottom line. This way, your brand’s customers will know you care.

Publishing Content That Converts

For many brands today, their content strategies are rote; they get stuck in a vicious cycle of publishing material that may be relevant to their industry, but they neglect to consider the actual needs of their customers.
When left-brain processes are combined with right-brain creativity, your brand will be able cultivate a truly unique content strategy for those who matter most to your growth. Not only will this process help you get your content in front of the people who are more likely to respond to your message by investing in your brand, you will also be empowered to publish content that compels your audience to consume it to the end and crave what comes next.

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