May 2024 Marketing Digest + Insights + Events

Marketing Trends & Happenings This Month:

• AI continues to dominate the marketing landscape, with a focus on strategic implementation and enhancing the customer experience. Marketers are exploring AI's potential in content creation, personalization, and driving efficiencies.
• Purpose-driven content is gaining traction as brands seek to resonate with audiences in ways AI cannot. Aligning content with a clear brand purpose is key to staying relevant.
• Marketers are preparing for the impact of Google's Search Generative Experience (SGE) on SEO and content strategies, emphasizing unique, high-quality content and rich media experiences.
• Account-based marketing (ABM) is expanding beyond enterprise customers, with platforms enabling targeted campaigns for segments of similar accounts or buyers.
• Automation and go-to-market (GTM) plays are becoming increasingly important for driving conversions, lowering costs, and improving efficiency.

Our Take

The trends we're seeing in May 2024 underscore the importance of embracing AI strategically while maintaining a human touch. As AI becomes more prevalent, marketers must focus on creating authentic, purpose-driven content that truly resonates with their audience.

The impending roll-out of Google's SGE is a wake-up call for marketers to prioritize unique, high-quality content that goes beyond what AI can generate. This means investing in rich media, thought leadership, and late-stage content that provides genuine value.

The expansion of ABM and the rise of automation and GTM plays highlight the need for targeted, data-driven campaigns that efficiently drive conversions. Marketers who can effectively leverage these strategies while staying true to their brand purpose will be well-positioned for success.

Ultimately, while keeping up with new technologies and frameworks is crucial, the core of marketing remains unchanged: deeply understanding your customers and solving for their needs. By striking the right balance between innovation and empathy, marketers can navigate the evolving landscape and drive meaningful results.

May 2024 Marketing Events:

• May 5-7 - Content Entrepreneur Expo 2024
• May 8 - Marketing for the Trades Summit | St. Louis
• May 13-15 - Midwest Digital Marketing Conference (St. Louis, MO)
• May 14-15 - Chief Revenue Officer Summit New York
• May 16 - International Social Summit 2024
• May 22-23 - AntiCon
• May 30-31 - Island Conference (i-Con) 2024

For more insights and updates, follow Seafoam on LinkedIn. Contact us to discuss how we can help you navigate the evolving marketing landscape and achieve your growth goals.