Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

What is Marketing? | Part One: Content Creation

By Seafoam Media
Industry Insights

What is Marketing? | Part One: Social MediaWhat is marketing? It seems like a simple question.
While some may believe that marketing is mostly comprised of ads that help companies sell products or services, the truth is that it’s more complex than what it appears to be on the surface. Marketing utilizes many different tools and builds upon various perspectives of expertise in order to help companies achieve success.
Throughout our What is Marketing? mini series, we’re diving into the four major components of marketing and how they all work together to form one cohesively powerful marketing strategy.
In this first section, we’re discussing how content creation plays an integral part in the marketing infrastructure. Let’s dive in!

What is content?

First, to understand how content impacts a marketing strategy, it’s important to know exactly what content is.
In actuality, “content marketing,” or “inbound marketing,” is nothing but a fancy buzzword that has gained traction over the years. At its core, though, content marketing is the art of using communicative tools as a means to engage with customers.
The exciting part about content marketing is that it entails a wide range of possibilities. Content marketing can technically fall within the realm of any of these categories:
Content Marketing Examples Chart
As you can see, there are many different ways content can be used to engage with all walks of life, and this list only touches the surface of what brands can do with the digital resources that are available to them.

How does content impact marketing?

Content is a way for brands to gift their knowledge, creativity and mission to their customers. It empowers them to create materials that will resonate with their audience – that are useful to their most endearing fans.
Once a company has resolved to adopt a content marketing strategy, there are three main “intentions” of creation that should be considered. These are as follows…

Intent to Convert

Content designed with the intent to convert is the most popularly recognized form of marketing. These are typically ads (commercials, blogs, landing pages, videos, social posts, etc.) that highlight a brand’s products and/or services. Furthermore, content with the intent to convert will try to highlight why a brand’s products/services are necessary to their customers’ lives.

Intent to Educate

On the flipside, content designed with the intent to educate exists for two main reasons: to showcase a brand’s knowledge/expertise in its field and to provide useful value to its customers and/or audience. Since these pieces of content are typically unbranded, the company’s name will not be directly mentioned, even though these materials are hosted on the company’s website and shared through its social media channels.

Mixed Intentions

Content designed with mixed intentions provides a carefully crafted blend of the two tactics mentioned above. Commonly, the first ¾ of these pieces will be executed with the intent to educate while the final ¼ is where a brand can advertise how its expertise fits into the information presented in the former portion. This way, a brand can effectively discuss a concern in their field of work and offer up a solution that their company can provide to customers.

What is Marketing? | Part Two

As we mentioned at the beginning of this series, content creation is only one piece of the larger puzzle that is marketing. Next week, we will discuss how a brand can maximize its crafted content by weaving it directly into a powerful social media strategy.
To ensure you have access to part two of our What is Marketing? series, bookmark Seafoam’s official blog, The Anchor, or save this link into your favorite RSS reader. Thanks for stopping by!


Seafoam Media LogoSeafoam Media is a full-service digital marketing consulting firm based in St. Louis, MO. We expand on the traditional best practices of marketing while delving into the deep end of SEO, web development, content creation and social media — all of which mesh to form a cohesive marketing strategy that helps our clients get discovered online and build everlasting relationships with their customers.

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What is Marketing | Part Two: Social Media