Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Internet Marketing Secrets to Help Your Campaign Go Viral

By Seafoam Media
Industry Insights

Internet Marketing Viral Campaign We’ve all seen it before: a blog post so good you have to share it with others or a video clip so clever you watched it 5 times in a row. If you are wondering how your business can tap into the online craze and create it’s own viral video or blog post, here are a few secrets to help your internet marketing campaign go viral.
Original Content
The one thing that all viral posts and videos have in common is originality. Even if the content is spoofing a well known video or providing a rebuttal to a well known blog post, the secret is that the content is presenting it in a new way. Don’t just reinvent the wheel but show your company in a new light by giving an original twist to your advertising marketing campaign.
Useful Content
Whether it’s a video or a blog post, content that goes viral is always useful in some shape or form. Sometimes the content contains basic instruction on accomplishing a goal or often times the purpose is to just brighten up your day. Either way, the goal is always the same: Fill the void. Don’t just talk about the services that your company provides but rather show the benefits of choosing your business over others. The best Internet marketing campaign always creates something that we didn’t know was missing.
Networking 
It’s very rare that a business posts a video on their site alone and it immediately becomes viral. The secret to becoming viral is using networking and public relations to spread the content around different mediums. Viral videos and posts only gain traction when they are picked up by a bigger media outlet. Research the big outlets in your field and network with those in charge of sharing content. Buzzfeed laid out an great infographic that demonstrate how networking can help your blog post go viral.
The X-factor
Keeping all these things in mind, your post or video has to contain “The X-factor” at the end of the day. There has to be something special about the content that makes people want to share it. It has to be fresh and unique. There’s a lot of original content out there but many do not possess the “X-factor” to go viral. This is by far the hardest part to execute because it’s not something tangible. You just know it when you see it. Test your marketing campaign on others to see if it has that “special something” to make your content go viral.

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Provide Tremendous Insight Into Your Business with these 4 Internet Marketing Tips