As 2013 comes to an end, it's time to start thinking about the your business' online marketing plans for the new year. Internet Marketing has exploded over the past few years and it will only benefit your business to take full advantage by riding the wave. Here are a few tips to help get your business started on the right foot next year.
Sequencing campaigns feature ads that start on one device and end up on another. For example, an ad can start on a mobile phone and follow the person on a tablet based on search habits. Your business can fully utilize this online marketing strategy on a simpler level by spreading your ads across different channels. You can start by simply advertising on your Facebook page and then building up your marketing through posting on your Twitter account. Once you've fully utilized the social media platforms that are right for you and your audience, you can take it one step further and connect those platforms in email marketing campaigns by adding a "share" or "connect" on social media functionality to your emails. Ultimately, you want all ads to lead to your main website so think carefully about the trail you leave across different social mediums. Just make sure you don't spread yourself too thin across different platforms. Study your target audience. Find out where they spend most of their time online and plan accordingly.
Blog posts can service many different purposes for your business but the common thread is information and entertainment. You want your audience to learn about your company or some aspect of your business in a fresh way but you have to produce content that will keep them coming back for more. Strive to inform and entertain in every aspect of your business.
This one goes without saying but SEO (search engine optimization) is probably the most important part of your online marketing strategy. Search engines rank your business based on a complicated algorithm but the only thing you need to know is that the more relevant your content is to your overall topic then the higher your business will be ranked. Pay close attention to how people are finding your site. From traffic referrals to keywords searches, all of this information matters to the success of your business.