Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Internet Marketing Tips for 2014

By Seafoam
Industry Insights

Internet Marketing Tips for 2014As 2013 comes to an end, it’s time to start thinking about the your business’ online marketing plans for the new year. Internet Marketing has exploded over the past few years and it will only benefit your business to take full advantage by riding the wave. Here are a few tips to help get your business started on the right foot next year.

Spread your marketing campaign across different mediums

Sequencing campaigns feature ads that start on one device and end up on another. For example, an ad can start on a mobile phone and follow the person on a tablet based on search habits. Your business can fully utilize this online marketing strategy on a simpler level by spreading your ads across different channels. You can start by simply advertising on your Facebook page and then building up your marketing through posting on your Twitter account. Once you’ve fully utilized the social media platforms that are right for you and your audience, you can take it one step further and connect those platforms in email marketing campaigns by adding a “share” or “connect” on social media functionality to your emails. Ultimately, you want all ads to lead to your main website so think carefully about the trail you leave across different social mediums. Just make sure you don’t spread yourself too thin across different platforms. Study your target audience. Find out where they spend most of their time online and plan accordingly.

Write blog posts that inform and entertain

Blog posts can service many different purposes for your business but the common thread is information and entertainment. You want your audience to learn about your company or some aspect of your business in a fresh way but you have to produce content that will keep them coming back for more. Strive to inform and entertain in every aspect of your business.

Take SEO seriously

This one goes without saying but SEO (search engine optimization) is probably the most important part of your online marketing strategy. Search engines rank your business based on a complicated algorithm but the only thing you need to know is that the more relevant your content is to your overall topic then the higher your business will be ranked. Pay close attention to how people are finding your site. From traffic referrals to keywords searches, all of this information matters to the success of your business.

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