Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Boost Your Web Traffic in 3 Easy Steps

By Seafoam Media
Industry Insights

TrafficSo you’ve set up a great website for your business but are coming to the realization that web traffic isn’t coming in as fast as you would like. The best websites often go unnoticed for many reasons and one of the most important reasons is that the company fails to grasp the importance of internet marketing. We’ve put together three easy steps to boost your web traffic and get your business noticed.
Create Eye Catching Titles
It’s true you shouldn’t judge a book by its cover, however most people judge blog posts by their titles. In the Internet world, no one has time to browse through webpages, so they decided what they want to click on by judging it’s appearance and title.  A great catchy title could make the difference between getting pasted over during a Google search or getting a conversion. Try to write about the benefits of your services in your titles. The more benefits the better. On average, you have about 5 seconds to captivate your audience attention and get them to click on you page. Clicks often lead to business so you have to draw in customers right away with your title. Use short titles that have your keywords placed in the beginning of them for additional hits.
Use SEO
Speaking of keywords, Search Engine Optimization (SEO) is the most obvious way to boast web traffic because it’s how most customers find your website. Red Revolution defines SEO as, “the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering.” SEO should be taken seriously from the very beginning because essentially you’re building your little corner of the internet. Create compelling content and use keywords that are unique to your business to drive web traffic to your site.
Don’t Forget about Long Tail Keywords
Along with keywords, you should also start using long tail keywords in your site as well. David Wallace writes on Small Business Trends that, “research suggests that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers than the more popular ‘generic’ keywords.” Long tail keywords are created by adding words on to keywords that are used to find your business’ website. Search for different variations of the keywords that customers use when looking for your website and sprinkle those long tail keywords throughout your postings to boost web traffic. For example, if you’re a Chicago based company that customizes garages, instead of using “customize garage” as a keyword, try using “customize garage in Chicago” or “customize garage for more space.”

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