Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst


I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.


I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.


I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.


Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website,, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.


I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager


I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 


To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.


I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)


I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.


I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst


I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.


To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.


The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.


I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!


I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.


I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Top 10 Things to Focus on When You’re Building a New Website

By Seafoam
Industry Insights

What-to-Focus-on-When-You’re-Building-a-New-WebsiteYou have a great product which provides a wonderful service but for some reason you’re having trouble finding success on the internet. Whether you’re starting a new page or looking for tips to improve your old site, here’s a guide to help you build a great website.

1. The layout should be clean and organized

Try to put a lot of effort into designing the layout. You don’t want your company’s website to just be a collection of text and minimal pictures with no direction. Instead, you want it to be user friendly with specific tabs and pages that guide the reader to their next destination. The purpose of your website is to not only sell your product but to engage your reader so keep this in mind while you are designing your layout.

2. Content needs to be explanatory but not boring

Try to engage your readers from the first moment they set eyes on your website with great copy and original content. It takes a great deal of effort but the payoff is well worth the effort when you see the web traffic coming in.

3. Each page and post should be easy to share online

Make sure you give your readers/customers a way to share your content. Whether it’s a button at the bottom of the page or a link at the end of a paragraph, creating an easy way to spread your message is a good way to give your company more exposure.

4. Your site needs to be compatible with mobile devices

Since most people will probably view your website on their cellphone, it’s a good ideal to make your site mobile compatible. You have to target your audience where they are and most of them are browsing on their phones this very minute.

5. Make sure your landing pages are pulling people in

The landing page is the first thing people see when they log into your site. From pictures and fonts, to color and copy, this is basically where it all has to come together. Spend the most time on this because as the saying goes “You never get a second change to make a first impression.”
Follow these steps and you are well on your way to building a great website for your business.



What to Focus on After Your Website Launches

Your website is like a person… You may look great after having trained for a half marathon and lost 40 pounds but if you totally forget about a healthy diet and plenty of exercise, you’ll be right back where you started.

What does that mean for your website?

You may have a gorgeous new site showing off your business, but if you neglect it, it won’t take long for you to fall behind.  You’ll stop getting results pretty quickly if you forget about your web presence.

So what should you be thinking about and focusing on after your new site launches?

6. Search Engine Optimization & Conversion

Your site should be monitored on a regular basis for how it’s performing in searches, what percentage of users are being converted, what keywords you should be targeting, and how your current strategy is playing out.

7. Content Creation

You should be constantly updating your website with new content (whether this be on a blog or on other pages of the site).

In addition, your content should always be up to date.

8. Social Media

If social media isn’t on your radar, you need to rethink your digital strategy.  Every business should be utilizing social networks in their own unique way to help with brand awareness, customer loyalty, and outreach.

9. Technology Updates

Everyone knows technology changes frequently, but sometimes people forget that websites (and applications, social media, etc.) are all built using different types of technology.

As such, you need to constantly be aware of programming language updates, better frameworks and software, faster ways to implement functionality (like AJAX), and more secure approaches to development.

10. Brand Unity

It’s easy to let your brand get away from you as the weeks, months, and years go by.  In the months and years after your site goes live, though, you need to be sure your company’s message, colors, persona, and purpose are always in tact across the board and that onlookers can always tell where you are and what you’re trying to tell them.

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Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

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