Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

5 Reasons Why Mobile Websites Are So Important For Your Business

By Seafoam
Industry Insights

5 Reasons Why Mobile Websites Are So Important For Your BusinessWe all remember the early days of mobile web browsing. Yahoo was one of the first to embrace the new technology but the site was a shell of its desktop counterpart. It was basically a screen with a few words on it. No pictures. No videos. Just text and links.  In fact, the mobile web was nothing but a scaled down version that was only good for finding out the weather and checking movie times. I knew eventually our cell phones would catch up to our desktops but I never imagined that I would spend more time on my phone web browsing than my actual computer.
Fast forward ten years later and now mobile websites are more important than ever. Here are 5 reasons why optimizing your site with mobile capabilities are important for your business:

1) SEO Purposes

Small Business Trends recently published an article explaining how big of a role mobile SEO can actually play in the success of your business.  Vedran Tomic actually states, “By failing to create content that is optimized for mobile, your Web presence effectively falls behind others who are working to get their content recognized by search engines like Google.” Just think of a mobile website as another opportunity to connect with your customers.  Put as much effort into the site as you do with your desktop webpage.

2) User Experience

It’s very difficult to read a webpage that’s not optimized for mobile reading. Shifting pages or enlarging small text, can become very tiresome to most people so make it as easy as possible for them to view your content. And since most people spend more time on their phones than their desktops, why not enhance the users’ experience of the media they’re more likely to use?

3) Aesthetics

I love the feeling of typing in an address on my mobile browsing and seeing a different site from my desktop. It’s sort of like discovering a new world. The clean aesthetic of a mobile website can actually be a nice departure from the cluttered sensory overload of a desktop site. Bigger is not always better. Keep it simple.

4) Easy to Share Content

Once you have a great mobile site, it becomes much easier for people to share your content. Just as Facebook and YouTube have mobile versions of their sites that make it a breeze to share and view content, your website should be viewed the same way.

5) Tech Savvy

And finally, having a mobile site tells future clients that you not only care about their user experience, but you take great pride in your business. Show off your internet prowess by displaying a great mobile website that compliments the desktop version. You’ll be surprise how big these little things can seem to a customer.
If you haven’t given your mobile website any attention in the past, now is the time to get started.

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