Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

How to Make a Great Mobile App

By Seafoam Media
Industry Insights

Mobile AppAlong with having a mobile version of your website, your business could really benefit from having a mobile app. Although on the surface, a mobile version of your website and an app have a lot in common, the major difference an app can provide is a more user friendly and straightforward experience for your customers. If you’re thinking about developing one for your business, here’s a few tips on what makes a great mobile app.
In his slide share presentation, Nick Watt suggests that a great mobile app “plays to the strengths of mobile.” Specifically, Watt’s believes that great mobile apps should consist of the following: communications, spontaneous, geo-sensitive, short periods of use and focused activity. Mobile apps should be straightforward and get the message across in a clean and fast manner. Your app should anticipate the needs of your customers and present them in a fun and unique way.
Your mobile app should reward customers by offering different ways for them to save money.  For example, if a customer downloads your mobile app, then they will be rewarded with a coupon code for a percentage off their next service. One goal of the mobile app is to provide a unique experience from the mobile website and rewarding a customer for the download is always welcomed.
You should also invite customers to allow push notifications from your mobile app. Push notifications are a great way to keep customers engaged because it informs them of new features or services that your business offers. Also, it can remind customers of appointments by directly placing them on their mobile calendars. However, don’t forget to allow users to easily opt-out of notifications. Too many notifications can possibility annoy a customer to the point where they uninstall your mobile app.

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