Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Top Analytics Plugins for Your WordPress Website

By Seafoam Media
Industry Insights

wordpress-logo-stacked-rgbNow that your WordPress website is up and running, the next step is to fully utilize and see if your internet marketing is working with a analytics plugin. Installing an analytics plugin into your WordPress website will track specific things such as where your traffic is coming from, how they are staying on your website, if the customer purchased anything, and other vital information that can help your business grow online. If you are looking to add an analytics plugin to your WordPress website, here’s a list of some top choices.
One of the most popular analytics plugins is Google Analytics for WordPress. Google Analytics for WordPress allows you to add a tracking code to all of your pages giving you a complete picture of your stats. It also gives you the option to tag all outgoing links to easily assess where your traffic is coming from which can ultimately help you discover how to keep them coming back.
Another good WordPress plugin is JetPack. JetPack is not just an analytics plugin but rather a helpful companion for building a better website. JetPack includes additional spelling and grammar checks, makes it extremely easy for others to share your content and provides mobile themes for your website. As far as the analytic, JetPack graph has an unique feature when you hover over a particular day with our cursor. JetPack will inform you of any posts that were published on that day making it easier to identify spikes in traffic.
Finally, the WordPress plugin, WassUp, gives you realtime stats on users currently visiting your website. The main dashboard auto-refreshes every few minutes giving you detailed information on each individual visitor. WassUp provides information about users, such as how they reached your website, which keywords they used, their path through your website as they looked at different pages, physical location and other useful information.
Having the ability to assess your website’s analytics is key to finding out if your business’ online presence is on the right track. Identifying your click-through rate, which is a way of measuring the success of an online marketing campaign, is crucial because it tells you the number of visitors that clicked on a specific link. Based on that information, adjustments can be made to see if your online marketing should be improved. Also, analytics can show your bounce rate as well as your conversion rate. Your bounce rate records how many visitors leave your site after viewing only one page while your conversion rate measures how many sales your made through your website. All of these analytic features are highly useful when running a business website and the sooner you know your analytics, the sooner you can start improving.

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