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Top Analytics Plugins for Your WordPress Website

March 6, 2014 | Nikki Bisel

wordpress-logo-stacked-rgbNow that your WordPress website is up and running, the next step is to fully utilize and see if your internet marketing is working with a analytics plugin. Installing an analytics plugin into your WordPress website will track specific things such as where your traffic is coming from, how they are staying on your website, if the customer purchased anything, and other vital information that can help your business grow online. If you are looking to add an analytics plugin to your WordPress website, here's a list of some top choices.
One of the most popular analytics plugins is Google Analytics for WordPress. Google Analytics for WordPress allows you to add a tracking code to all of your pages giving you a complete picture of your stats. It also gives you the option to tag all outgoing links to easily assess where your traffic is coming from which can ultimately help you discover how to keep them coming back.
Another good WordPress plugin is JetPack. JetPack is not just an analytics plugin but rather a helpful companion for building a better website. JetPack includes additional spelling and grammar checks, makes it extremely easy for others to share your content and provides mobile themes for your website. As far as the analytic, JetPack graph has an unique feature when you hover over a particular day with our cursor. JetPack will inform you of any posts that were published on that day making it easier to identify spikes in traffic.
Finally, the WordPress plugin, WassUp, gives you realtime stats on users currently visiting your website. The main dashboard auto-refreshes every few minutes giving you detailed information on each individual visitor. WassUp provides information about users, such as how they reached your website, which keywords they used, their path through your website as they looked at different pages, physical location and other useful information.
Having the ability to assess your website's analytics is key to finding out if your business' online presence is on the right track. Identifying your click-through rate, which is a way of measuring the success of an online marketing campaign, is crucial because it tells you the number of visitors that clicked on a specific link. Based on that information, adjustments can be made to see if your online marketing should be improved. Also, analytics can show your bounce rate as well as your conversion rate. Your bounce rate records how many visitors leave your site after viewing only one page while your conversion rate measures how many sales your made through your website. All of these analytic features are highly useful when running a business website and the sooner you know your analytics, the sooner you can start improving.

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