Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Internet Marketing Mistakes Your Business Could Be Making

By Seafoam Media
Industry Insights

Internet jigsaw puzzleInternet marketing is all the rage these days because of the high returns it could yield for your business. Cheaper than producing a television commercial or playing an ad in the local paper, internet marketing can make all the difference in the success of your business if done correctly. However, most companies never reach their full online potential because they fall prey to mistakes that ultimately stunt their growth. Here are a few mistakes that your business could be making.
Having a WordPress website that tells the narrative of your business and the services you provide in a unique and colorful way is great but can look outdated if not routinely updated. Your business could have new exciting services that you’re offering but no one will know if it’s not listed on your website. In order to fix this problem, your business could start a blog that talks about the exciting things happening within your company. The blog could also help your business in the SEO (search engine optimization) department so put a lot of effort into it.
Another mistake is thinking that your business does not lend itself to photos and videos. Chris Silver Smith writes in Search Engine Land that, “using multimedia in your optimization efforts can give you more opportunities to appear in search results — particularly since Google and other search engines display blended search results that often include images and videos in addition to the regular search results.” If the product that your business produces is not that visually appealing, you could always post pictures of the production process. Customers love getting a glimpse behind the curtain of your company and your website and social media outlets are good places to post these images.
Speaking of social media, the final mistake that your business could be making is not paying enough attention to your Facebook and Twitter accounts. Perhaps your business has tweeted or posted information on various social media outlets but has walked away with poor results. This doesn’t mean you should give up social media all together but rather you should look for a different approach. Try asking questions that elicit a response from your followers, offer special discounts to those who respond or share your message, and don’t forget to use hashtags to join in the conversation. Make sure your message is seen.  At the end of the day, your business will get out of social media what you put into it.

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