Internet marketing is all the rage these days because of the high returns it could yield for your business. Cheaper than producing a television commercial or playing an ad in the local paper, internet marketing can make all the difference in the success of your business if done correctly. However, most companies never reach their full online potential because they fall prey to mistakes that ultimately stunt their growth. Here are a few mistakes that your business could be making.
Having a WordPress website that tells the narrative of your business and the services you provide in a unique and colorful way is great but can look outdated if not routinely updated. Your business could have new exciting services that you're offering but no one will know if it's not listed on your website. In order to fix this problem, your business could start a blog that talks about the exciting things happening within your company. The blog could also help your business in the SEO (search engine optimization) department so put a lot of effort into it.
Another mistake is thinking that your business does not lend itself to photos and videos. Chris Silver Smith writes in Search Engine Land that, "using multimedia in your optimization efforts can give you more opportunities to appear in search results — particularly since Google and other search engines display blended search results that often include images and videos in addition to the regular search results." If the product that your business produces is not that visually appealing, you could always post pictures of the production process. Customers love getting a glimpse behind the curtain of your company and your website and social media outlets are good places to post these images.
Speaking of social media, the final mistake that your business could be making is not paying enough attention to your Facebook and Twitter accounts. Perhaps your business has tweeted or posted information on various social media outlets but has walked away with poor results. This doesn't mean you should give up social media all together but rather you should look for a different approach. Try asking questions that elicit a response from your followers, offer special discounts to those who respond or share your message, and don't forget to use hashtags to join in the conversation. Make sure your message is seen. At the end of the day, your business will get out of social media what you put into it.