Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Top 3 Ways to Combine Commerce and Conversation on Twitter

By Seafoam
Industry Insights

Top 3 Ways to Combine Commerce and Conversation on TwitterAccording to a recent study done by RBC Capital Markets and Ad Age, Twitter could challenge Google and Facebook in terms of advertising potential in the coming years. In a recent Forbes article, Mark Mahaney of RBC states, “Twitter has displayed very robust growth in key metrics and we have confidence that this momentum can continue as the company develops its advertising platform. What’s more, Twitter is one of the best plays off two of the biggest secular growth trends in the internet space: the rise of the mobile internet and the migration of TV ad budgets online.” As most companies are looking to move their advertising online, Google and Facebook continue to be major players in the world of advertising because of its use of ads within the interface. Ads are always placed at the top or side of the screen on both sites but Twitter has the unique distinction of existing between the space of commerce and conversation.
A good example of this is the recent Game of Thrones twitter campaign from HBO. Using the hashtag #Roastjoffrey last week, HBO created a virtual internet roast of one of the most hated characters on the show: King Joffrey Baratheon. Season Three of Game of Thrones ended earlier this year and Season Four won’t start until next year so HBO brilliantly used twitter to keep the show and its characters on everyone’s mind by simply tapping into the pent up feelings of its viewers. The range of funny comments were phenomenal and it ended being a great a case study on how effective twitter could impact advertising in a non-traditional way.
So how can you use this information to get the most out of your twitter account?
Start with these 3 tips:

1. Go Beyond Selling A Product

Learn how to create a persona on twitter that goes beyond selling a product. Don’t always go for the quick sale. Rather, try to foster relationships with consistent content and customer service.

2. Balance Content with Wit

Laughter is always the best medicine and this is especially true on Twitter. Whether it’s a viral video or a witty response to a question, people love to share humorous things. Even if you never watched Game of Thrones, the content of the online roast is very funny and it simultaneously provides proper context for those who want to learn more about the show and why that character is hated.

3. Call and Response

Don’t think of Twitter as a one-way avenue for advertising because that often leads to a dead end. Instead, think of Twitter as a two-way street. Start by asking your readers questions or responding to their personal concerns. If your company wants to be known for customer service, developing a call and response system on Twitter can be very helpful to your brand identity.
Finding the sweet spot between commerce and conversation on Twitter is difficult but the reward of successfully navigating the two is well worth it.

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