Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

4 Tips to Choose the Right Social Media Outlets

By Seafoam
Industry Insights

socialmediaAlthough it’s recommended that all businesses should participate in social media on some form, most companies spread themselves too thin when it comes to online marketing. Marketing across different social media outlets is a great idea but the danger lies when your company signs up for many different platforms and doesn’t master any of them.  So here’s 4 tips to help your business choose the right social media outlet and excel at it.
Facebook
All companies should have a Facebook page. Facebook provides a great place to post information about your company in a casual manner. Use Facebook to allow your customers to get to know who you are and what you stand for as a business. Your company doesn’t have to overtly advertise on Facebook but posting pictures and sharing information about yourself can build a great context for your business which in turn can lead to more customers.
Twitter
Twitter is also a great way for your company to communicate with the masses. And once again, it doesn’t have to be all about promoting your brand. The character limits on Twitter forces you to be creative in as few words as possible. You may be thinking this is a daunting task but consider it a challenge. Twitter is great to get your news out fast. Finding a great balance between commerce and communication is the most effective way to excel at Twitter. And, don’t forget to use those hashtags.
YouTube
Not every company needs a YouTube channel. If your company has a great portfolio of commercials or an interesting concept for instructional videos about your business then a YouTube channel may be right for your business. Assess if your business has really good videos to share. If not, skip YouTube and concentrate on other social media platforms.
Instagram and Pinterest 
Instagram and Pinterest are good ways to add texture to your business. If your brand promotes a lifestyle then Pinterest is a good social media tool. Pinterest lets companies curate images that best reflect your company and gives customers an overall sense of who you are. Wired magazine also just named Pinterest as more popular than email for sharing content online. Instagram can serve the same purpose as Pinterest (helping you connect with clients), but it shouldn’t be seen as a dumping ground for pictures. Both Instagram and Pinterest accounts should be highly curated if used at all.

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