Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Do the Rewards of Mobile Advertising Outweigh The Risks?

By Seafoam
Industry Insights

MobileIn these current times, one of the sure ways to reach a customer is through mobile advertising. No longer used as only a way to make calls on the go, mobile phones are now mini computers with the power to surf the web, send emails, shop, watch and record video, and much more. The fact that phones are rarely hands-length away at all times makes it the perfect medium for advertising with many rewards but it does come with a price. Here are a few of the risks that come with mobile advertising.
Diana Robbins recently wrote an article in Business 2 Community listing a few challenges for mobile advertising. The first one she mentioned was the lack of real estate on mobile screens as a big challenge for advertising. Although mobile screens are getting bigger, they’re still quite small enough to lead to some advertisements being clicked by accident. For some, this may not be a problem because it’s all about the “clicks” but it can pose a problem for the customer who forever connects your product to the banner that unwillingly popped-up on the screen.
Another issue is privacy. Most people are so attached to their mobile phones that it’s seen as an extension of themselves. This means that mobile phones are often equated with privacy. From telemarketer to mobile pop-up ads, the consensus to a lot of consumers is that advertising on their mobile phones is an invasion of privacy. Phones are often seen as sacred places so people often become upset when mobile advertising pops up on their screen without provocation.
However, mobile advertising is here to stay and it’s very effective. Mobile advertising rewards companies by proving direct contact with their target audience at the time of their choosing. The more time people spend on their mobile phones and social media networks, the more they share information about themselves. Advertising has to meet consumers where they are, and in this day and age, most consumers are on their mobile phones.

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