Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Commerce Is Thriving On Mobile

By Seafoam
Industry Insights

Commerce Is Thriving On MobileMobile devices have been huge for content providers. Consumers are taking in more and more media through their phones and tablets, forcing major businesses to place an emphasis on tailoring a custom experience for the mobile consumer. Are these same consumers using their devices to purchase products? According to an article from Entrepreneur, the answer is a resounding yes.
An estimated $34.2 billion worth of products will be purchased through mobile devices during the holiday season in 2013. By comparison, there were $20.9 billion in sales during the 2012 holidays. Many consumers will use their mobile device during their shopping experience even though they may end up actually making their purchase in a store. A reported 88% of shoppers looked for a product online before buying it in a store. Some 73% shopped in a store before buying the product online at home. Mobile is a major player for the consumer preparing to make a purchase.
If you’re a small business who specializes in commerce, this is critical information. If you’re not providing a reliable and informative avenue for users to learn about your products either online or on mobile devices, you’re missing out on a ton of potential sales and new customers. It’s imperative to give the customer the easiest and most convenient experience possible. If there’s a barrier between them and the sale – a site that’s not designed for mobile use and a clunky interface – they may take their business to a company with a friendlier interface.
Is your company maximizing its mobile presence? Now is the time. Mobile purchases will continue to rise as more and more consumers shop on their devices. If you need help improving your company’s mobile experience or if you’re interested in other mobile features for your business, drop Seafoam Media a message.

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