Mobile devices have been huge for content providers. Consumers are taking in more and more media through their phones and tablets, forcing major businesses to place an emphasis on tailoring a custom experience for the mobile consumer. Are these same consumers using their devices to purchase products? According to an article from Entrepreneur, the answer is a resounding yes.
An estimated $34.2 billion worth of products will be purchased through mobile devices during the holiday season in 2013. By comparison, there were $20.9 billion in sales during the 2012 holidays. Many consumers will use their mobile device during their shopping experience even though they may end up actually making their purchase in a store. A reported 88% of shoppers looked for a product online before buying it in a store. Some 73% shopped in a store before buying the product online at home. Mobile is a major player for the consumer preparing to make a purchase.
If you're a small business who specializes in commerce, this is critical information. If you're not providing a reliable and informative avenue for users to learn about your products either online or on mobile devices, you're missing out on a ton of potential sales and new customers. It's imperative to give the customer the easiest and most convenient experience possible. If there's a barrier between them and the sale – a site that's not designed for mobile use and a clunky interface – they may take their business to a company with a friendlier interface.
Is your company maximizing its mobile presence? Now is the time. Mobile purchases will continue to rise as more and more consumers shop on their devices. If you need help improving your company's mobile experience or if you're interested in other mobile features for your business, drop Seafoam Media a message.