Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Tips For Small Businesses On Social Media

By Seafoam
Industry Insights

Tips For Small Businesses On Social MediaSocial media is an extremely valuable tool for small businesses. If you’re just starting out on social media, you might not know how to make the most of your account. With studies reporting that approximately 72% of adults use social media, your business can not afford to ignore the medium. Where should you start?

The Social Media Basics

It’s important to remember that your company’s presence on social media doesn’t have to be complicated. It doesn’t have to consume all of your time and it doesn’t have to stress you out.

Simple Is Better

Like most things life, social media is best when you keep it simple. Dedicate some time to it but don’t go overboard. Place your focus on the platforms which will serve your company the best (Facebook, Twitter, etc.) and be yourself. Don’t worry about reinventing the wheel. While innovation is a good thing, you don’t need to over think your plan when starting out.

What To Post?

That’s up to you. Every company is different. However, your content should serve a purpose and fulfill a need. If all you do is promote your business, consumers will tune out. You can put up advertisements and promotions, but make sure it’s of value. Aside from relevant, useful content for your readers, you should be having conversations with your customers. An engaged consumer is a customer every small business wants.

Absorb Feedback

Worried that you’ll receive waves of criticism? You might, but you should take it as it comes. An active company account on social media will open the door to plenty of negative comments. You’ll also see plenty of positive ones. Treat all of this feedback equally and try your best to learn and grow as a company based on the feedback you receive.

Is Authenticity a Part of Your Social Media Strategy?

The way you shape your words with social media make a big difference in how customers and strangers react to your business. We all strive to have lots of followers on Facebook and Twitter, but how do we get to that point? The answer isn’t just content—it’s authenticity. Authenticity is the greatest asset you can have, as it directly affects trust and attention. If your customers know you act in a way that seems genuinely helpful, and that you care, they will be more likely to take action when you sell to them.
Many small businesses hear this and immediately think, “Sure, this all sounds great, how do I become recognized as an authentic thought leader in the quickest time possible?” The truth is, building authenticity isn’t just a magical flick of the switch where customers instantly give you the time of day! Strong customer connections are built over a period of time, and require adapting your voice to the audience you want to reach. For example:

If the social media landscape is a neighborhood, think of yourself as the new kid that just moved in. You want to make friends, but nobody knows you yet, or what you’re like. Does this mean everyone is immediately going to trust what you have to say and connect with you? You’re on their turf now. Earn your way by proving your trust and value, all of which happens gradually.

Your brand voice is your lifeline

What makes people follow the brands or businesses they do on social media sites? It is their unique voice, their communication that strives to be helpful, informative, entertaining, or even playful. The way you engage others follows a similar formula: your language should fit your objectives and values, while modifying slightly to adopt a tone that keeps conversation going. Without your voice, you’re just another business in a sea of competitors, vying for the ever shrinking attention of everyone with a social media account.
Pay attention to how others react to your voice, and don’t be afraid to tweak it. Ultimately, you want your personality to shine through, and it won’t just happen if you take on the same monotonous tone day in and day out. Study your competition, and see how others in your industry are doing it. Are they successful, and if so, what approach are they taking? Can you find a way to build upon their mistakes and victories, and increase your authenticity?
Those are the basics. It doesn’t have to be overly complicated. However, there are other ways you can try to use social media in order for your company to break through the social media clutter. If you’d like additional tips and advanced advice, contact Seafoam Media. Our St. Louis Social Media Agency specializes in creating unique and specialized social media strategies for small businesses.

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Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

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