Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

3 Tips For Email Marketing Success

By Seafoam
Industry Insights

Email Marketing Online Marketing comes in many forms these days. From setting up mobile websites to social media marketing, everyone is scrambling to find the best way to get their business noticed. However, one form of online marketing that is often left out of the conversation is email marketing.
A study by consulting firm McKinsey and Co. recently revealed that email marketing is 40 times more successful than Facebook and Twitter marketing combined. Additionally, the rate at which emails prompt purchases is estimated to be at least three times that of social media, and the average order value is 17 percent higher. This all stems from the fact that 91% of US consumers use email everyday. So if you want your business to be successful at email marketing, here are 3 tips to help you along the way.
Identify Your Target Audience 
Before you begin email marketing, you have to identify your target audience for your business. Is your target audience someone who never tried your product? Is you target audience loyal followers of your brand? Narrow your objectives in order to make your email marketing clear and precise.
Get Personal
It’s no secret that the emails are personal ones. The joy of reading an email from someone who knows you inside out is a feeling that you should try to capture in email marketing. This is done by doing your research on your target audience and hitting the keywords that spark their interest. Also, another way to write a personal email to not always try to sell your business. Instead, build trust by writing informative emails about benefits rather than services.
Create exciting subject lines
Finally, both tips are helpful but a customer won’t even open your email unless the subject lines are creative and exciting. These type of subject lines often comes in the form of “5 tips to …” or “A new way to…” What these both have in common are the element of surprise. Entice readers with catching titles titles, then reward them with good copywriting that captures their attention short headlines and useful information.
Have you thought of what catchy subject line you are going to use for your next email?

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