Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst


I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.


I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.


I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.


Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website,, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.


I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager


I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 


To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.


I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)


I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.


I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst


I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.


To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.


The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.


I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!


I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.


I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

20 Mistakes That Are Keeping You From Hitting Your Target Audience on Social Media Outlets

By Seafoam
Industry Insights

20 Mistakes That Are Keeping You From Hitting Your Target Audience on Social Media Outlets
Small Business Trends just released a list of 15 mistakes that many companies make in regards to social media outreach. However, we noticed 5 crucial mistakes that were omitted from the list. So here’s our comprehensive list of 20 social media mistakes your business could be making.

Only Promoting Your Company

Although it’s obvious that you are promoting your company on these social media sites, it shouldn’t be the sole reason behind every interaction. Instead, seek to build relationships with customers instead of always selling something.

Treating Social Media As a One Way Street

Seek to start a conversation rather then simply broadcasting a message.

Not Being Intentional

Have a social media strategy and find people who can execute it for you

Always Taking But Never Giving

Instead of always asking clients to “like,” “retweet,” or “share” content, try to see if you can provide a service for them.

Forgetting To Mix Up Your Message For Different Forums

Try to adjust your message for different social media outlets. Your marketing strategy for Facebook shouldn’t be a mirror image of your Twitter strategy.

Quantity over Quality

The quantity of your followers will definitely improve if you work on the quality of your content.

Erratic Posting

Consistency is key. Try to post around the same time each day.

Not Posting Enough

Post more and post often. Everyone is not on the internet 24 hours a day so a reminder post a few hours later might catch the person that missed it the first time around.

Staying Out of Online Conversations

You can’t control the conversation about your company if you don’t know what others are saying about you. Monitor online reviews with quick replies and solutions to those who are unhappy with your services.

Neglecting to Have Social Media Rules

Decided who is in charge of social media accounts and what kind of things they can post.

Not Controlling Your Images

Whether it’s a logo or a picture, you should control the images that your company portray on social media accounts.

Removing Negativity

Do not delete negative comments. This will make the matter worse. Rather, respond politely with a adequate solution to the customer’s problem.

Spamming Followers

Direct message should only be used for personal message for that particular person. Try not to send mass messages through direct message outlets.

Too Many Hashtags

Hastags are indeed a good tool to help others find your company but too many hastags can come across as trying to hard to be hard. Try to keep it to a minimum.

Too Much Content in One Tweet

Try to be more concise when tweeting. Using all 140 characters on Twitter can make it hard for others to retweet your message.

And here are 5 more crucial mistakes that we believe were omitted from the list:

Starting a Blog Just to Start a Blog

Starting a blog is not always the answer to your social media problems. If the blog is only going to be used as a dumping ground for promotions, then your time and efforts could be better spent elsewhere.

Having an Impersonal Blog

If you do have a blog, it should provide insight into the inter-workings of the company. From factory tours to employee profiles, the main goal of your blog should be to present a proper context for your products and your company.

Neglecting other social media outlets

By only using Facebook and Twitter, your company could be missing out on potential clients or customers who moved on to other forms of social media outlets. See if you can incorporate sites such as Tumblr or Pinterest into your social media efforts.

Not Rewarding Customers For Their Loyalty

Provide special discounts for those who “like” or “follow” your company on social media outlets.

Being Unoriginal

Above all, your social media content must be original.
Has your company committed some or all of the mistakes listed above? If so, contact Seafoam Media. We can show you proper ways to avoid making these mistakes so you can get the social media traffic your company deserves.

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