Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Marketing Trends To Expect In 2014

By Seafoam
Industry Insights

The new year is almost upon us. As companies start to close the door on 2013, it’s important to prepare and plan for 2014. As you develop your new marketing strategy for the new calendar year, it’s important to notice emerging trends before they happen. Here’s what you should expect in the upcoming year.
Get Ready To Spend
Budgets are growing. As companies recover from a sluggish economy, more and more money is being allocated for advertising in 2014. If you’re planning on keeping pace with competitors, you’d better have a larger marketing budget than you did in 2013. If pay-per-click ads are a major part of your strategy, get ready to face steeper costs.
It’s All About The Blog
Companies with a blog who deal directly with other businesses have a higher percentage of leads compared to companies without a blog. A blog is an ideal avenue to express yourself as a company, generate conversations and boost your company’s SEO profile.
Will SEO Rebound?
SEO has been an unpleasant topic of late. Thanks to yet another Google update, many companies have reduced their emphasis on SEO. While it’s easy to turn your back on SEO, don’t ignore it completely. Other avenues work quicker and may produce better results, but SEO can still help your company over a longer time frame.
On The Go
The growth of media consumption through mobile devices is just getting started. If you thought consumers were on their mobile devices a lot in 2013, wait until you see the numbers from 2014. If you don’t have a mobile strategy right now you’re already way behind the curve. Don’t miss out on a trend that’s almost guaranteed to keep flourishing.
Ready to outline your 2014 marketing strategy? If so, consider contacting Seafoam Media. We keep a close eye on all of the developing and emerging trends in marketing. We can keep your company at the forefront of advertising.

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Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

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