Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

St. Louis PPC Management Company

Whether your company’s been around the block a few times or you’re just starting your entrepreneurial journey, pay per click ads are a surefire way to put your brand’s message in front of online customers.

Stop us if you’ve heard this one before: You have an established company, you make a great product or service, and you want to show your customers how much better their lives could be with what you have to offer, but your sales aren’t meeting your goals. As it turns out, the old adage, “If you build it, they will come” is only true if your customers know where to find what you’ve built! That’s where pay per click ads come in.

Why Choose Seafoam

Sometimes success just means being seen by the right set of eyes.

Pay per click ads (PPC) are pieces of web real estate that companies can purchase to put their message directly in front of the people who are most likely to buy their product. You’ve probably even seen some of these pay per click ads recently while searching the web or on your favorite social media channels.

Our St. Louis pay per click management company utilizes the best ad platforms available to ensure we can engage our partners’ customers wherever they spend their time online. Our team specializes in making the most of search engine ad networks, such as those powered by Google Ads, Bing Ads. We also know how to leverage ads on social media platforms like Facebook, Twitter, and LinkedIn.

Pay per click ads are a powerful tool in the marketing arsenal — scary powerful. Seafoam’s team only uses anonymous demographic information to make sure our partners’ ads find the web space where they’re most effective. We don’t track or record any personal information that could jeopardize the trust of our partners and their customers.

Interested in pay per click ads or need a consultation?

Let’s make it happen. Get in touch with our Client Development Manager, Courtney Egner at (618) 954-9925‬ or shoot us a note to setup a Discovery Session.

What you can expect with Seafoam Media:

Research

Your brand’s pay per click journey starts with a bit of research; we dig deep to learn more about your core customers and investigate where they’re most likely to spend their time online. This is typically where we discover which pay per click platforms will best benefit you. With the power of online ads, we’re able to place your brand’s message on the right pages that feature keywords related to your products and services.

Budget

Next, we make a budget for our pay per click action plan. We like to start off small so that our strategy can be tuned over time. Once we’re satisfied with the engagement garnered from a preliminary segment of targeted demographics, we’ll invest a larger portion of your marketing budget in pay per click ads to increase results.

Goals

We know that each dollar you spend on marketing is valuable. That’s why your pay per click strategy is executed with clear, concise goals that reflect your brand’s needs. Do you want more hits to your homepage? Ads can drive customers there. Do you want to show off your newest product or service? Ads can help. Maybe you just want to increase overall conversion rates? Whatever you need, your pay per click strategy can be fine-tuned to make it happen.

Review

Every month, our team sits down with yours to discuss your brand’s marketing progress. During these meetings, we actively review pay per click results with you, down to where each penny was spent on every ad we ran for the month. By tracking this data, we can determine which messages resonated best with your audience and which ones could use some tweaking. More importantly, we can refine your strategy to be more cost-effective and profitable for you.

No Surprises

At Seafoam, we never bill your ad platform based on how much money we spend. Doing so would mean that your monthly marketing bill can fluctuate in unexpected ways. Instead, we build the cost of pay per ads into your bottom line bill so that there aren’t any surprises when it comes time to pay us. This also allows us to distribute the money you pay us into whichever pieces of your strategy need it most from month to month.

Is pay per click the only service you need?

You may have come to us seeking only pay per click ads, St. Louis SEO, St. Louis web design, or possibly another one of our services. You’ll soon discover, however, that we offer a more holistic approach to the marketing strategies we build and the data we gather on your behalf. We care about quality, and we’re always willing to adapt our strategy to incorporate new information. We don’t separate pay per click research from the other factors that lead your business to success. We keep our eyes on the whole picture and continually bring you timely data translated into everyday language.

We pride ourselves on being a digital marketing agency for businesses that want to lead. With Seafoam, you won’t have to seek out new customers; you’ll be uniquely positioned so that new customers will find you. Our St. Louis pay per click company uses all the tools at our disposal to share your brand’s message with your customers throughout the web.

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.