Lens
How we look at a specific question, a metric, a method, a category of work, and what that lens reveals. Lens pieces are less argumentative than Worldview pieces and more practical. They’re the kind of thing you’d read if you have a specific question ("how should I think about CAC?" or "what does 'AI in marketing' actually mean for a mid-market company?") and want a clear, opinionated answer. If you’re here because you have a specific question, start in this lane.
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6 Bad Marketing Habits to Nix
When it comes to marketing, everyone has his or her own opinion of what to do and not to do. But, there…
Why Your Small Business Needs a LinkedIn Company Page
I often hear friends, family and business owners asking, “What’s the point of LinkedIn? Do I really need to use it?” My…
5 More Ways to Be More Productive
Have you heard the term ‘working smart’? Working hard and working smart are two different things. We're here to help you understand…
3 Fixes That Can Improve SEO in a Day
Ever been faced with making an important decision? You've probably been told to not think too hastily, or to "sleep on it".…
How Social and SEO are like Superheroes
Could your small business use a superhero? You can think of SEO and social media like The Avengers, tasked with the noble…
Why Content is Like Craft Beer
If there's a specific trend among millennials that has taken off in recent years, the one that we'd like to see stick…
4 Life Hacks to Be More Efficient at Work
It definitely doesn't feel like 4 'o clock in the afternoon already! What happened? This is a thought I dwell on somewhat…
How Your Business Can Utilize Influencer Marketing
We work with a lot of businesses and companies that tend to ask two similar questions: "What more can I do to…
3 Great Strategies for Local Link Building
As more businesses continue to develop their online presence and compete for the top rankings on Google, it is becoming harder and…
5 Ways to Make Your Home Office More Productive
Here at Seafoam Media, we've been strong advocates of remote work, dating all the way back to our founding days. There's a…
3 Simple Steps to Better URLs
Good SEO encompasses a ton of little details, and it starts in one of the more unexpected places out there, the top…
The Alphabet of Content Marketing
Think back to when you were a child. Did you grow up singing and reciting along to the alphabet song? If you…