Lens
How we look at a specific question, a metric, a method, a category of work, and what that lens reveals. Lens pieces are less argumentative than Worldview pieces and more practical. They’re the kind of thing you’d read if you have a specific question ("how should I think about CAC?" or "what does 'AI in marketing' actually mean for a mid-market company?") and want a clear, opinionated answer. If you’re here because you have a specific question, start in this lane.
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Content Doesn’t Win. Optimized Content Wins.
"Content doesn't win. Optimized content wins." - Li Evans The old adage, "Content is king," is still used regularly in the digital…
6 Reasons Your Business Needs to Use Social Media
We've all heard about social media. We've heard success stories and tales of epic failures. So how do you know if you…
10 Ways to Locate and Target Your Most Valuable Customers
The Internet, with the right mindset and the right tools, can be your most efficient, effective, and convenient means of generating quality…
15 Ways to Make Your Website Do the Work for You
Let's talk about business. When a client calls, do you answer it? If a deadline is approaching and a project's not finished,…
18 Search Engine Optimization Techniques You Should Already Be Using
Search engine optimization is one of those tedious processes that most business owners don't want to do themselves. To make it a…
What Goes on Behind the Scenes of Your New Website?
You may have seen your quote or invoice itemized out into design tasks and development tasks. "What's the difference?," you might ask. …
10 Ways to Make Your Call to Action Actually Call the User to Act
All too often, businesses think they have an effective call to action on their website only to find out that no one…
Ten Reasons Your Branding is No Good
Your brand is no good if: You have no colors or fonts associated with your business: Yes, it's important that your logo…
Target Demographics: Social Networks Do the Work for You
Who is your ideal client or customer? Are they male? Female? Teenaged? Middle-Aged? Dog-lovers? iPhone-users? Soccer players? Board game enthusiasts? Targeting your…