Lens
How we look at a specific question, a metric, a method, a category of work, and what that lens reveals. Lens pieces are less argumentative than Worldview pieces and more practical. They’re the kind of thing you’d read if you have a specific question ("how should I think about CAC?" or "what does 'AI in marketing' actually mean for a mid-market company?") and want a clear, opinionated answer. If you’re here because you have a specific question, start in this lane.
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The Life and Times of A Remote Worker
If you’re reading this you are probably thinking it must be pretty easy to be a remote worker. You don’t have to get…
3 Tips to Help Your Business Get The Most Out of Facebook in 2014
Although primarily used as a tool to keep in touch with friends and loved ones, Facebook has proven to be a heavy hitter among…
Internet Marketing Tips for 2014
As 2013 comes to an end, it's time to start thinking about the your business' online marketing plans for the new year.…
Top 10 Things to Focus on When You’re Building a New Website
You have a great product which provides a wonderful service but for some reason you're having trouble finding success on the internet.…
5 Reasons Why Mobile Websites Are So Important For Your Business
We all remember the early days of mobile web browsing. Yahoo was one of the first to embrace the new technology but…
Top 3 Ways to Combine Commerce and Conversation on Twitter
According to a recent study done by RBC Capital Markets and Ad Age, Twitter could challenge Google and Facebook in terms of…
Three Cs to make your website stand out
The internet is constantly evolving. So many websites are springing up everyday that it can be a little overwhelming for those looking…
20 Mistakes That Are Keeping You From Hitting Your Target Audience on Social Media Outlets
Small Business Trends just released a list of 15 mistakes that many companies make in regards to social media outreach. However, we noticed…
Marketing And Timing
Timing is everything. This statement is especially important when it comes to marketing. Proper timing can be the difference between a strong,…
What Are The Benefits Of Pay-Per-Click Marketing?
Pay-per-click marketing is one of the most common tools used in online marketing. However, due to the cost and initial learning curve…
Your Website Should Add Value To Your Brand
The title of this article may sound like a fairly obvious statement. Your website should work in harmony with your marketing efforts…
Online Content Can Help Grow Your Business
Online content should be one of the first avenues you explore if you're looking to market your company on the Internet. Why?…