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Lens

How we look at a specific question, a metric, a method, a category of work, and what that lens reveals. Lens pieces are less argumentative than Worldview pieces and more practical. They’re the kind of thing you’d read if you have a specific question ("how should I think about CAC?" or "what does 'AI in marketing' actually mean for a mid-market company?") and want a clear, opinionated answer. If you’re here because you have a specific question, start in this lane.

The monthly email

One email a month. Worth opening.

The marketing, RevOps, and CX news that matters to mid-market leaders, what we're writing about, and a note from our CEO. Unsubscribe anytime.

May 27, 2014

4 Benefits of Long Form Content

Remember being in school and getting assigned a research paper to write? If you were lucky, it was only a few pages.…

Nikki Bisel

May 22, 2014

How Coffee Can Transform Your Social Media Marketing Plan

Is your small business trying to find creative ways to grow online? While focusing on lead generation and website hits should continue…

Nikki Bisel

May 20, 2014

St. Louis SEO: Why We Follow the 2 Pizza Rule

Are two heads better than one? How about a hundred? A thousand? Most would think yes, having extra brains to tackle a problem…

Nikki Bisel

May 13, 2014

Why Your Business Needs a Social Media Marketing Funnel

In our last post, we briefly touched on the idea of a sales funnel and how it can be used for your…

Nikki Bisel

May 8, 2014

The 3 Best SEO Strategies for Link Building

  Would you believe us if we told you that some of the best SEO strategies you can get on the internet…

Nikki Bisel

May 6, 2014

Content marketing: 7 steps for improving your business strategy

One of the most important questions a business can ask nowadays is, "Why do users visit my site"? Besides offering a great…

Nikki Bisel

April 23, 2014

Create More Captivating Content for Your WordPress Blog

“Content” is the biggest buzzword in all of marketing right now, and every major brand is doing all they can to create…

Nikki Bisel

April 17, 2014

How Our St. Louis WordPress Developers Optimize Your Site

Here at Seafoam Media, we are St. Louis WordPress developers who help local businesses as well as small businesses across the country. It is…

Nikki Bisel

April 8, 2014

Finding an Ecommerce Plug-in for your WordPress Site

Coding and designing a good WordPress website is only half the battle when it comes to a good ROI for your business. If you…

Nikki Bisel

April 2, 2014

How to Get Your Mobile App Noticed

Spend anytime in the app store of your mobile phone and you're bound to find many apps vying for your attention. For every topic that you…

Nikki Bisel

March 20, 2014

Unleash your Email Marketing Potential

When it comes to internet marketing for your business, email marketing is often the last resort. Email marketing may not be as glamorous as a nicely…

Nikki Bisel

March 18, 2014

How To Get The Most Out of Social Media for Your Business

As with the parable of the tree falling in the woods when nobody is around: if your business posts something on Facebook…

Nikki Bisel