Lens
How we look at a specific question, a metric, a method, a category of work, and what that lens reveals. Lens pieces are less argumentative than Worldview pieces and more practical. They’re the kind of thing you’d read if you have a specific question ("how should I think about CAC?" or "what does 'AI in marketing' actually mean for a mid-market company?") and want a clear, opinionated answer. If you’re here because you have a specific question, start in this lane.
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Email Marketing Tools Your Small Business Should Be Using
While social media may play a huge role in generating brand awareness these days, it is email marketing that still remains the…
The Art of Marketing to Millennials
There used to be a time when advertising to young adults was simpler, you'd put out an ad in a magazine, make…
The Ultimate Guide of Inbound Marketing Tips
We enjoy information presented in checklists, guides, and other formats that are easily read. That's why we're happy to share the thoughts…
Here's Why Your Company Needs to Use Storytelling in Marketing
Want more customers, fans, and e-mail subscribers? We're always looking for new ways to innovate with marketing, using clever promotions, finding extremely…
5 Google Rank Factors You Should Know About
When we think about effective search engine optimization, there are likely a few things that come to mind for every marketer. What…
The Social Sharing Secrets You Should Know
Businesses and brands looking to reach more people have been perfecting their online marketing efforts in numerous ways. One such avenue is…
Generate More Revenue With These Ecommerce Tips
How can you convert more visitors on your website into buyers? Think small! Ecommerce is like having a tiny studio apartment, where…
5 Content Marketing Ideas That Grab Attention
What type of content does your audience resonate with? It's important to know the best way to engage, because the demographics of…
Tweet This, Not That: 5 Ways to Improve Business Engagement
Pop quiz! How do you tell if a Twitter account for a business is being managed by someone who understands the intricacy…
Follow These Steps to Improve Your Business Blog
Do you know who's in charge of your business blog? If it's you, are you creating great content for your own company,…
What You Need to Create an Effective Call to Action
One of the most crucial elements of a well designed website is the call to action, where readers are compelled to make…
How to Optimize Your Website’s Nonverbal First Impression
Did you know that website visitors make a decision (as to whether they are in the "right place") in as little as 50…